Richard Scullion

Dr Richard Scullion

  • 01202 965350
  • rscullion at bournemouth dot ac dot uk
  • Deputy Dean Education
  • Weymouth House W129a, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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Biography

He holds a PhD from the London School of Economics on the meanings that consumers ascribe to their consumer and political choice practices. His research to date has focussed on advertising, consumer choice and how consumer culture and civic culture inter-relate. He has published in a range of international journals including Advances in Consumer Research, European Journal of Marketing and the Journal of Marketing Management. He has also edited four books to date; the latest being ‘The Media, political participation and empowerment’ and the most cited being ‘The Marketisation of Higher Education and The Student as Consumer a critical investigation of the higher education sector published by Routledge. Recent publications also include;. Co-authoring Shopping for Civic Values: Exploring the Emergence of Civic Consumer Culture in Contemporary Western Society. In McGill, A. and Shavitt, S. (eds) Advances in Consumer Research, Vol. 36 p319-324, Young People and Voting Behaviour: Alienated youth and or an interested and critical citizenry? European Journal of Marketing, Special Edition, Vol 44 No3/4 and single authored ‘The emergence of the Accidental Citizen’...

more

Research

Currently working on a duel output book proposal where my phd work on 'choice' forms both a traditional scholarly monogram and a novella

Journal Articles

  • Scullion, R. and Armon, S., 2018. Democracy in a de-civilising age. Where declining shame and growing narcissism enables ‘post truth’ to flourish. Journal of Media and Cultural Politics, 14 (3).
  • Scullion, R., Pullen, E., Jackson, D. and Silk, M., 2018. Producing the Paralympics: (contested) philosophies, production practices and the cultural politics of the hyper-visibility of disability. Media, Culture and Society.
  • Pullen, E., Jackson, D., Silk, M. and Scullion, R., 2018. Re-presenting the Paralympics: (contested) philosophies, production practices and the hypervisibility of disability. Media, culture & society.
  • Nixon, E., Scullion, R. and Hearn, R., 2018. Her majesty the student: marketised higher education and the narcissistic (dis)satisfactions of the student-consumer. Studies in Higher Education, 43 (6), 927-943.
  • Haywood, H. and Scullion, R., 2017. ‘It’s quite difficult letting them go, isn’t it?’ UK parents’ experiences of their child’s higher education choice process. Studies in Higher Education, 1-15.
  • Scullion, R. and Molesworth, M., 2016. Normalisation of and resistance to consumer behaviour in higher education. Journal of Marketing for Higher Education, 26 (2), 129-131.
  • Scullion, R., 2015. Advertising: A Suppressor or a Facilitator of Voice for Those Living with Mental Health Problems. Journal of Promotional Comunications, 3 (2).
  • Scullion, R. and Thompson, S., 2015. Introduction to the Special Issue on Voice and Representation of Marginal Groups. Journal of Promotional Communications, 3 (2), 258-260.
  • Hodges, C., Scullion, R. and Jackson, D., 2015. From awww to awe factor: UK audience meaning-making of the 2012 Paralympics as mediated spectacle. The Journal of Popular Television, 3 (2), 195-212.
  • Jenkins, R., Molesworth, M.R. and Scullion, R., 2014. The messy social lives of goods: Inter-personal borrowing and the ambiguity of possession and ownership. Journal of Consumer Behaviour.
  • Scullion, R., Jackson, D. and Molesworth, M., 2013. Performance, Politics and Media: How the 2010 British General Election leadership debates generated ‘talk’ amongst the electorate. Journal of Political Marketing, 12 (2-3), 226-243.
  • Scullion, R., 2010. To be President: Quest for the White House 2008. INTERNATIONAL JOURNAL OF ADVERTISING, 29 (1), 145-146.
  • Dermody, J., Hamner-Lloyd, S. and Scullion, R., 2010. Young People and Voting Behaviour: Alienated Youth and or an Interested and Critical Citizenry? European Journal of Marketing, 44, 421-435.
  • Scullion, R., 2010. The Emergence of the ‘Accidental Citizen’. Implications for Political Marketing. Journal of Political Marketing, 9, 276-293.
  • Molesworth, M., Nixon, E. and Scullion, R., 2009. Having, Being and Higher Education: The Marketisation of the University and the Transformation of the Student into Consumer. Teaching in Higher Education, 14, 277-287.
  • Dermody, J. and Scullion, R., 2006. Exploring the Value of Party Political Advertising for Youth Electoral Engagement: An Analysis of the 2001 British General Election Advertising Campaigns. International Journal of Nonprofit and Voluntary Sector Marketing, 9, 361-379.
  • Molesworth, M. and Scullion, R., 2005. The impact of commercially promoted vocational degrees on the student experience. Journal of Higher Education Policy and Management, 27, 209-225.
  • Scullion, R. and Dermody, J., 2005. The Value of Party Election Broadcasts for Electoral Engagement: A Content Analysis of the 2001 British General Election Campaign. International Journal of Advertising, 24, 345-372.
  • Dermody, J. and Scullion, R., 2005. Young People's Attitudes Towards British Political Advertising: Nurturing or Impeding Voter Engagement? Journal of Nonprofit & Public Sector Marketing, 14, 129-148.
  • Scullion, R., 2003. Facing the Future: Young People's Awareness of the 2001 British General Election Advertising Campaigns. Journal of Public Affairs, 3, 152-166.
  • Dermody, J. and Scullion, R., 2003. Exploring the consequences of negative political advertising for liberal democracy. Journal of Political Marketing, 2, 77-100.
  • Moloney, K., Richards, B., Scullion, R. and Daymon, C., 2003. Mapping the production of political communications: a model to assist in understanding the relationships between the production and consumption of political messages. Journal of Public Affairs, 3, 166-175.
  • Dermody, J. and Scullion, R., 2001. An Exploration of the Advertising Ambitions and Strategies of the 2001 British General Election. Journal of Marketing Management, 17, 969-987.
  • Dermody, J. and Scullion, R., 2001. Delusions of grandeur? Marketing's contribution to "meaningful" Western political consumption. European Journal of Marketing, 35, 1085-1098.
  • Scullion, R. and Dermody, J., 2000. Perceptions of Negative Political Advertising. Meaningful or Menacing? An Empirical Study of the 1997 British General Election Campaign. International Journal of Advertising, 19, 201-223.

Books

Chapters

  • Scullion, R. and Rutherford, D., 2017. Socially responsible practices in Higher Education. The place of CSR n HE corporate communications programmes in the wake of the 2008 recession. In: Theofilou, A. and Grigore, G., eds. Corporate Social Responsibility. Palgrave.
  • Hodges, C. and Scullion, R., 2014. From the distant sidelines: stories of engagement with the London 2012 Paralympics from disabled people. In: Jackson, D., Scullion, R. and Molesworth, M., eds. Re-framing Disability? The Media, (dis)empowerment and Voice in the London Paralympics. London: Routledge, 189-202.
  • Hodges, C., Jackson, D. and Scullion, R., 2014. Voices from the armchair: the meanings afforded to the Paralympics by UK television audiences. In: Hodges, C., Jackson, D., Scullion, R. and Molesworth, M., eds. Re-framing Disability? The Media, (dis)empowerment and Voice in the London Paralympics. London: Routledge, 172-187.
  • Molesworth, M. and Scullion, R., 2014. Where Agendas Collide: Online Talk and the Paralympics. In: Jackson, D., Hodges, C. and Scullion, R., eds. Re-framing Disability? The Media, (dis)empowerment and Voice in the London Paralympics. London: Routledge, 123-137.
  • Scullion, R. and Lilleker, D.G., 2013. Concluding thoughts. In: Scullion, R., Gerodimos, R. and Jackson, D., eds. The Media, Political Participation and Empowerment. London: Routledge.
  • Gerodimos, R. and Lilleker, D.G., 2013. Introduction to the media, political participation and empowerment. In: Scullion, R. and Jackson, D., eds. The Media, Political Participation and Empowerment. London: Routledge.
  • Thorsen, E., 2013. Routinisation of Audience Participation: BBC News Online, Citizenship and Democratic Debate. In: Scullion, R., Gerodimos, R., Jackson, D. and Lilleker, D., eds. The Media, Political Participation and Empowerment. Routledge.
  • Dermody, J. and Scullion, R., 2013. Young people’s attitudes towards British political advertising: Nurturing or impeding voter engagement. Current Issues in Political Marketing. 129-149.
  • Jackson, D. and Molesworth, M., 2013. ‘Ooh, politics. You’re brave’. Politics in everyday talk: an analysis of three ‘non-political’ online spaces. In: Scullion, R., Gerodimos, R. and Lilleker, D., eds. The Media, Political Participation and Empowerment. Routledge, 205-220.
  • Scullion, R. and Nixon, E., 2010. Arguments, responsibility and what is to be done about marketisation. In: Molesworth, M. and Nixon, E., eds. Marketisation of Higher Education: Student as Consumer. Abingdon, England: Routledge, 227-236.
  • Chapleo, C., 2010. Branding a university: adding real value or ‘smoke and mirrors’? In: Molesworth, M., Scullion, R. and Nixon, E., eds. The Marketisation of Higher Education and the Student as Consumer. Routledge, 101-114.
  • Haywood, H. and Jenkins, R., 2010. A degree will make all your dreams come true: higher education as the management of consumer desires. In: Molesworth, M., Scullion, R. and Nixon, E., eds. The Marketisation of Higher Education: The Student as Consumer. Abingdon, England: Routledge, 183-195.
  • Nixon, E. and Scullion, R., 2010. How choice in Higher Education can create conservative learners. In: Molesworth, M. and Scullion, R., eds. The Marketisation of Higher Education: The Student as Consumer. Abingdon, England: Routledge, 196-208.
  • Lilleker, D. and Scullion, R., 2009. Political Advertising. In: Powell, H., Hardy, J., Hawkin, S. and MacRury, I., eds. The Advertising Handbook. Routledge.
  • Scullion, R., 2008. The Impact of the Market on the Character of Citizenship, and the Consequences of this for Political Engagement. In: Lilleker, D., ed. Voters or Consumers: Imagining the Contemporary Electorate. Newcastle: Cambridge Scholars Publishing, 51-72.
  • Jackson, D., 2008. Citizens, consumers and the demands of market-driven news. In: Lilleker, D. and Scullion, R., eds. Voters or Consumers: Imagining the Contemporary Electorate. Newcastle: Cambridge Scholars Publishing.
  • Scullion, R., 2006. Investigating the meaning of electoral choice through a ‘consumer as choice maker' lens. In: Lillker, D. and Jackson, N.A., eds. The marketing of political parties : political marketing at the 2005 British general election. Manchester: Manchester University Press, 185-205.
  • Scullion, R., 2005. A Political Communication Case Study. In: Fill, C., ed. Marketing Communications: Contexts, Strategies and Applications. 4th ed. Harlow, England: Pearson Education.
  • Scullion, R., 2001. A Political Communication Case Study. In: Fill, C., ed. Marketing Communications: Contexts, Strategies and Applications. 3rd ed.. Financial Times/ Prentice Hall.

Conferences

  • Pullen, E., Hodges, C., Jackson, D., Scullion, R. and Silk, M., 2018. Representing para-bodies: The mediation between production and consumption in Paralympic broadcasting. In: DIFFERENT BODIES: (SELF-)REPRESENTATION, DISABILITY AND THE MEDIA 23 June 2017 University of Westminster.
  • Pullen, E., Jackson, D., Silk, M. and Scullion, R., 2018. Giving disability the ‘Hollywood treatment’: Channel 4 and the broadcasting of the Paralympic Games. In: International Communications Association 22 May-24 June 2018 Prauge.
  • Scullion, R., 2018. Is it reclaiming? And if it is what are we actually taking back? In: Womens Academic Network, 2nd annual Seminar 'Reclaining the academy' 23 May 2018 Bournemouth Universoty.
  • Scullion, R., 2018. Embarrassment, humiliation and infamy Bring it on: The personal appropriation of flaunting our shamlessness. In: Association for Psychosocial Studies Biennial conference 5-7 April 2018 Bournemouth University.
  • Scullion, R., 2017. Democracy in a De-civilising Culture, Politics in a Post-truth world. In: Centre for Politics and Media Research 23 July-25 June 2017 Bournemouth.
  • Scullion, R. and Nixon, E., 2016. Trying to keep student-consumers ‘happy’? the marketisation of higher education and the narcissistic nature of student satisfaction. In: Macro-Marketing annual conference 12-14 July 2016 Dublin, Ireland.
  • Scullion, R., 2015. Consumerist choice and meaning making. One model, many voices. In: 8th International workshop on Interpretive Consumer Research. 15-17 April 2015 Edinburgh.
  • Scullion, R., 2014. Student as Producer’ an idealised response to the marketisation of HE’. In: SRHE Annual Conference 10-12 December 2014 Newport, Wales.
  • Alexander, J., 2014. 'Superhumanity' and the embodiment of enlightenment the semiotics of disability in the official art and advertising of the 2012 British Paralympics. 105-120.
  • Scullion, R., 2012. : keeping it a ‘safe’ distance from everyday lives by privileging consumer over citizen. In: Political Studoes Associaton - MPG annual conference 8-9 November 2012 Luton, England.
  • Scullion, R., Jackson, D. and Molesworth, M., 2011. Civic culture and everyday discussion online: a netnography of three ‘non-political’ online spaces. In: Civic Cultures Conference 31 March 2011 Lund University, Sweden.
  • Scullion, R., 2011. Civic culture and everyday discussion online: a content analysis and netnography of three ‘non-political’ online spaces. In: CFP Civic Cultures conference 31 March 2011 Lund University, Sweden.
  • Scullion, R., 2010. What’s Politics got to do with it? The dynamics of political talk within everyday conversation online. In: International Political Science Association - Research Committee for Political Communication RC22 in conjunction with The UK Political Studies Association Media and Politics Specialist Group Joint International Conference on Political Communication. 4-5 November 2010 Loughborough University, England.
  • Dermody, J., Hamner-Lloyd, S. and Scullion, R., 2008. Shopping for Civic Values: Exploring the emergence of Civic Consumer Culture in Contemporary Western Society. In: Association for Consumer Research Bi-Annual Conference October 2008 San Francisco, California, USA.
  • Nixon, E., Scullion, R. and Molesworth, M., 2008. The Lived Experience Of Choice In A Vocational British University: How Choice Can Create Conservative Learners. In: ICERI 2008:International Conference of Education, Research and Innovation 17-19 November 2008 Madrid, Spain.
  • Nixon, E., Molesworth, M. and Scullion, R., 2007. Having, Being and Higher Education: the Marketisation of the University and the Transformation of the Student into Consumer. In: AM 2007 (Academy of Marketing): Marketing Theory into Practice 3-6 July 2007 Royal Holloway Conference Centre, Egham, Surrey..
  • Jackson, D., Molesworth, M. and Scullion, R.. ‘Did you read about that bloody politician in the papers?’ Mediated political events and how they penetrate everyday discussion online: an analysis of three ‘non-political’ online spaces. In: Media and Politics Group Annual Conference 3-4 November 2011 Bournemouth University.
  • Jackson, D., Hodges, C., Scullion, R. and Molesworth, M.. How mediated disabled sport unintentionally reinforces the distance between ‘them and us’. In: MeCCSA Annual Conference 11-13 January 2012 University of Bedfordshire.

Reports

PhD Students

  • Marian Mayer, 2018. Transformative learning within the neoliberal context of Higher Education in the UK.

Profile of Teaching PG

  • Advertising Management

Profile of Teaching UG

  • Campaign Planning, Social Communication, Experiencing Politics, Advertising Management

Invited Lectures

  • Sustaining academic integrity in a marketised HE s, SRHE Head office, London, 22 May 2018 more
  • Political voting through a consumer lens, University of Bodo, Norway, 16 May 2011 more
  • Voters as consumers - the challenges, Otago University, New Zealand, 14 May 2012 more
  • A critique of the Student as Producer’., University of Lincoln, 19 Jun 2013 more

Grants

  • Digital Media solution for Enhancing Public Engagement in Wildlife Conservation Research (HEIF, 16 Aug 2017). Awarded
  • Re-presenting para sport bodies: disability and the cultural legacy of the paralympics (Arts and Humanities Research Council, 01 Feb 2017). Awarded
  • Co-creating and Co-producing Research Outputs with final year U/grad students (Bournemouth University, 01 Jan 2012). Awarded

External Responsibilities

  • De Montfort University, External Examiner (2018-2021)
  • Bath Spa University, External Examiner (2017-2020)
  • Routledge, Book reviewer (2008-2016)

Internal Responsibilities

  • act as independent member for pay progression and promotion, IPPM
  • Full member, Equality and Diversity steering group
  • Panel member, HEA Teach at BU
  • Elected academic member of the Board, Board of Unveristy

Public Engagement & Outreach Activities

  • Part of Cafe Scientific
  • Politics should be about engaging the public, informing them, interesting them, exciting them and involving them. Yet there is widespread disinterest, disengagement and distrust in our political system. This one-day event is designed for sharing ideas about why the public show disinterest and distrust and how we might consider re-engaging the public, encouraging people to get involved in politics. The workshop presents research findings from the Centre for Politics & Media Research which focuses at the local and national level of politics. We will introduce ideas ranging from understanding the political consumer to how to engage and mobilise members of the public using the latest technologies and how to audit communication. The day will comprise five sessions:
  • Active in linking student projects to the following to date: Prison services, children with disability charity, Poole services for teenagers living at risk and Mental health campaign week

Qualifications

  • phd in political and consumer choice (London School of Economics, 2010)
  • HEA Principal Fellow in education (HEA, 2014)

Honours

  • VC award for fusing teaching & enterprise with Liam Toms (BU V.C, 2011)
  • I was accepted as a visiting fellow at this university for a 3 month period Jan-March 2017 (Visiting Fellow Macquarie University, Sydney, 2017)

Memberships

  • ECRCA, Member (2017-),
  • MECSSA, Member (2017-),
  • Society for Research into Higher Education, Member (2014-), http://www.srhe.ac.uk/

Networks

  • Active in the cmc groups consultancy arm - for full picture of projects worked on visit http://microsites.bournemouth.ac.uk/cmc/business-services/
The data on this page was last updated at 04:09 on October 23, 2018.