Sevil Yesiloglu

Dr Sevil Yesiloglu

  • 01202 962407
  • syesiloglu at bournemouth dot ac dot uk
  • Lecturer (Academic) in Corporate & Marketing Communications
  • Weymouth House W421, Talbot Campus, Fern Barrow, Poole, BH12 5BB
Back to top

Biography

Sevil is a Lecturer (Academic) in Digital Communication Marketing at Faculty of Media and Communications. She is Associate Fellow of HEA and Programme Leader BA (Hons) Marketing Communications with Digital Media. Moreover, she is leader of Professional Practice at Corporate Marketing Communication Department within the FMC.

She previously taught following units: Marketing and Strategy (MA students), Fundamentals of Marketing (Level 4), Applied PR campaigns (Level4), Digital Marketing: engage with the consumer (at University of Southampton); Marketing in the Digital Age (at University of Southampton).

Dr. Yesiloglu is currently teaching and leading the following modules: Digital Communication (Level 5 students); Digital Marketing (accredited by CIM); Digital Insights (MA students), Advertising Innovation & Enterprise (Level 6 students); Digital Essentials (Level 4 students).

Her recent professional practice projects have covered social media mentoring (as part of the Grads for Growth EU-funded scheme) and development on literature review of attention and magazine ads (worked with members of PCCC: Dr...

more

Journal Articles

Conferences

  • Yesiloglu, S., 2017. Examining user typology and consumption- focused eWOM motivations. In: Academy of Marketing 4 July-7 April 2016 Northhumbria University.

Theses

Profile of Teaching PG

  • Marketing and Strategy (MSc)

Profile of Teaching UG

  • Digital Communication and Strategies
  • Applied Marketing Communications Campaign
  • Advertising Innovation and Enterprise
  • Fundamental of Marketing
  • Digital (Interactive) Marketing
  • Applied Public Relations Campaign
  • Digital Marketing (Accredited by CIM)

Invited Lectures

  • Teach Marketing in the Digital Age and Digital Marketing: Engaging with the Customer units at University of Southampton (2015-2016)
  • Keynote speech: Consumer psychology on social networking sites at Greenwood Campbell in 2016
  • Global Business Opportunities, Bristol Business School, 10 Jun 2017 more
  • Provide Expert advice on Social Media Marketing, London, 12 Oct 2018 more

External Responsibilities

  • Academy of Marketing, Reviewer (2018-)

Internal Responsibilities

  • Editor and Journal Manager, Journal of Promotional Communications. <a href="http://www.promotionalcommunications.org/" class="iconRight" target="blank">http://www.promotionalcommunications.org/<i class="fa fa-external-link"></i></a>

Public Engagement & Outreach Activities

  • Providing expert advice clinic session for Young Innovators (Innovate UK)
  • Guest Talk on Motivations of Consumers for Brand-related Engagement
  • Guest Lecture: Digital Marketing Tools, Bournemouth University International College
  • Festival of Learning: Digital Planet and its people
  • Been involved student recruitment process in Turkey.

Conference Presentations

  • Academy of Marketing, Motives of consumer brand-related engagegement on Social Networking Sites, 01 Jul 2018, University of Stirling

Consultancy Activities

  • Social Media Mentor, Mentoring. Tastetech
  • Social Media Mentor, Mentoring social media managers at SMEs. TasteTech Ltd
  • Re-theoretising Attention, Professional Practice. PHD (Magnetic Media)

Attended Training

  • Doctoral Supervision: New Supervisors, 30 Oct 2018, Certificate of Doctoral Supervision

Qualifications

  • PGCE in Associate Fellow in HEA (2016)

Honours

  • Vice Chancellor PhD Scholarship (2014)
  • (MSc.) Marketing with Management (Bournemouth University, 2013)

Memberships

  • Chartered Institute of Public Relations, Member (2018-),
  • Chartered Institute of Public Relations (CIPR), Member,
  • Promotional Cultures and communications, Journal Manager, Editor, http://promotionalculturescommunication.org/

External Media and Press

The data on this page was last updated at 04:04 on November 20, 2018.