No profile picture available

Dr Uzoamaka Anozie

  • 01202 968706
  • uanozie at bournemouth dot ac dot uk
  • Lecturer in Entrepreneurship
  • Executive Business Centre EB501, Bournemouth University, 89 Holdenhurst Road, Bournemouth, BH8 8EB
Back to top


Dr Uzoamaka Anozie is a Lecturer in Innovation, Entrepreneurship and Marketing. She received a PhD in Enterprise and Marketing from the University of Hertfordshire, UK and a Postgraduate Certificate in Higher Education (PGCHE) also from the University of Hertfordshire, UK. Her Masters degree in International Business and Management was attained from Westminster Business School, University of Westminster, London and she received a Certificate on Doctoral Supervision from Bournemouth University, UK.

She teaches and supervises on both postgraduate and undergraduate levels, in addition to being a Personal Tutor/Academic Adviser.

Her research interests, consulting activities and publications are mainly in the areas of Small Business Management and Development, Innovation and Strategic Entrepreneurship and also in Marketing. She particularly has an interest in emerging economies and developing countries. Dr Anozie has experience in both the private, public and third sectors in the UK and overseas and has been involved in consultancy work in the UK as well as overseas...


Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person's work contributes towards the following SDGs:

Industry, innovation and infrastructure

"Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation"

more information

Responsible consumption and production

"Ensure sustainable consumption and production patterns"

more information

Journal Articles

  • Anozie, U. and Omar, O., 2009. Difficulties associated with gathering information on small businesses in Nigeria. Journal of Retail Marketing Management Research, 2 (1), 56-70.


  • Anozie, U., 2013. Segmentation, Targeting and Positioning: Creating a value-oriented marketing strategy. In: Gbadamosi, T., Nwankwo, S. and Bathgate, I., T., ed. Principles of Marketing: A Value-based Approach. London: Palgrave Macmillan, 139-164.


Profile of Teaching PG

  • MBA- Entrepreneurial Management
  • The Entrepreneurial Mind
  • Marketing and Strategy

Profile of Teaching UG

  • Marketing
  • Starting a Business
  • Managing Innovation


  • Certificate of Doctoral Supervision in Doctoral Research/Supervision (Bournemouth University, 2012)
  • PhD in Entrepreneurship and Marketing (University of Hertfordshire, 2011)
  • PGCE in Higher Education (University of Hertfordshire, 2010)
  • MA in International Business and Management (University of Westminster, 2006)


  • Chartered Management Institute (CMI), Associate (2016-),
  • Higher Education Academy, Fellow (2010-),
  • Institute of Small Business and Entrepreneurship, Member,