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Dr Uzoamaka Anozie

  • 01202 968706
  • uanozie at bournemouth dot ac dot uk
  • Lecturer in Marketing
  • Executive Business Centre EB501, Bournemouth University, 89 Holdenhurst Road, Bournemouth, BH8 8EB
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Dr Uzoamaka Anozie is a Lecturer in Entrepreneurship and Marketing. She received a PhD in Enterprise and Marketing from the University of Hertfordshire, UK and a Postgraduate Certificate in Higher Education (PGCHE) also from the University of Hertfordshire, UK. Her Masters degree in International Business and Management was attained from the University of Westminster,London and more recently, she received a Certificate on Doctoral Supervision from Bournemouth University, UK.

She teaches and supervises on both postgraduate and undergraduate levels, in addition to being a year tutor for the BSc Marketing degree and an academic adviser on the BABS programme. Her research interests, consulting activities and publications are mainly in the areas of Small Business Management and Development, Strategic Entrepreneurship and Marketing. She particularly has an interest in emerging economies and developing countries. Dr Anozie has experience in both the private, public and third sectors in the UK and overseas and has been involved in consultancy work in the UK as well as overseas...


Journal Articles

  • Anozie, U. and Omar, O., 2009. Difficulties associated with gathering information on small businesses in Nigeria. Journal of Retail Marketing Management Research, 2 (1), 56-70.


  • Anozie, U., 2013. Segmentation, Targeting and Positioning: Creating a value-oriented marketing strategy. In: Gbadamosi, T., Nwankwo, S. and Bathgate, I., T., ed. Principles of Marketing: A Value-based Approach. London: Palgrave Macmillan, 139-164.


Profile of Teaching PG

  • MBA- Entrepreneurial Management
  • The Entrepreneurial Mind
  • Marketing and Strategy

Profile of Teaching UG

  • Marketing
  • Starting a Business
  • Managing Innovation


  • Certificate of Doctoral Supervision in Doctoral Research/Supervision (Bournemouth University, 2012)
  • PhD in Entreprise and Marketing (University of Hertfordshire, 2011)
  • PGCE in Higher Education (University of Hertfordshire, 2010)
  • MA in International Business and Management (University of Westminster, 2006)


  • Chartered Management Institute (CMI), Associate (2016-),
  • Higher Education Academy, Fellow (2010-),
  • Institute of Small Business and Entrepreneurship, Member,