Chaoguang Wang

Dr Chaoguang Wang

  • wangc at bournemouth dot ac dot uk
  • CfACTs Research Fellow
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I am currently working as a Research Fellow at the National Centre for Computer Animation, investigating video gaming experience. I earned a PhD in design from the Hong Kong Polytechnic University, and received my post-doctoral training at the University of Hong Kong. My research interests focus on game design, serious games as well as player experience and user studies enriched with physiological measurement. Previously, I worked as a game designer and researcher for six years at NetEase Inc. (Nasdaq: NTES) in China, with solid practical experience of game development.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person's work contributes towards the following SDGs:

Good health and well-being

"Ensure healthy lives and promote well-being for all at all ages"

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Industry, innovation and infrastructure

"Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation"

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Journal Articles

  • Wang, C. and Huang, L., 2021. A Systematic Review of Serious Games for Collaborative Learning: Theoretical Framework, Game Mechanic and Efficiency Assessment. International Journal of Emerging Technologies in Learning, 16 (6), 88-105.
  • Wang, C. and Yu, G., 2018. Investigating the relationship between eye movement and brain wave activity using video games: Pilot study. JMIR Serious Games, 20 (9).
  • Wang, C. and Yu, G., 2017. The Relationship between Player's Value Systems and Their In-Game Behavior in a Massively Multiplayer Online Role-Playing Game. International Journal of Computer Games Technology, 2017.
  • Wang, C. and Yu, G., 2016. The value system characteristics of Chinese online game players. Entertainment Computing, 17, 1-8.
  • Liu, Y., Wang, C., Wang, X., Zhou, P., Yu, G. and Chan, K.C.C., 2015. What Strikes the Strings of Your Heart? - Multi-Label Dimensionality Reduction for Music Emotion Analysis via Brain Imaging. IEEE Transactions on Autonomous Mental Development, 7 (3), 176-188.


  • Wei, H. and Wang, C., 2017. From construction to perception: Three views of level design for story-driven games. Level Design: Processes and Experiences. 53-78.


  • Wang, C., Chen, G., Yang, Z. and Song, Q., 2022. Development of a Gamified Intervention for Children with Autism to Enhance Emotional Understanding Abilities. ACM International Conference Proceeding Series, 47-51.