Tourism Distribution Channels: practices, issues and transformations
Authors: Buhalis, D. and Laws, E.
Publisher: Continuum
Place of Publication: London
Abstract:This title looks at all the issues involves in the distribution of the tourism product. It provides an international perspective, with contributors from Europe, North America and Australasia. Contemporary case studies are considered from multiple theoretical perspectives, including: industry network theory; relationship marketing; industry structre; value chain approaches; and systems theory.
Source: Manual
Preferred by: Dimitrios Buhalis