Persona cases: A technique for grounding personas

This source preferred by Shamal Faily

Authors: Faily, S. and Flechais, I.

Journal: CHI ’11: Proceedings of the 29th International conference on Human factors in computing systems

Pages: 2267-2270

Publisher: ACM

Place of Publication: Vancouver, BC, Canada

This data was imported from DBLP:

Authors: Faily, S. and Flechais, I.

Editors: Tan, D.S., Amershi, S., Begole, B., Kellogg, W.A. and Tungare, M.

http://www.informatik.uni-trier.de/~ley/db/conf/chi/chi2011.html

Journal: CHI

Pages: 2267-2270

Publisher: ACM

ISBN: 978-1-4503-0228-9

DOI: 10.1145/1978942.1979274

This data was imported from Scopus:

Authors: Faily, S. and Flechais, I.

Journal: Conference on Human Factors in Computing Systems - Proceedings

Pages: 2267-2270

ISBN: 9781450302289

DOI: 10.1145/1978942.1979274

Personas are a popular technique in User-Centered Design, however their validity can be called into question. While the techniques used to developed personas and their integration with other design activities provide some measure of validity, a persona's legitimacy can be threatened by challenging its characteristics. This note presents Persona Cases: personas whose characteristics are both grounded in, and traceable to their originating source of empirical data. This approach builds on the premise that sense-making in qualitative data analysis is an argumentative activity, and aligns concepts associated with a Grounded Theory analysis with recent work on arguing the characteristics of personas. We illustrate this approach using a case study in the Critical Infrastructure Protection domain. Copyright 2011 ACM.

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