The Role of Social Contact between Perceived Cultural Distance and Travel Attitude
Authors: Fan, X.
Conference: Travel and Tourism Research Association 2019 European Chapter Conference
Dates: 8-10 April 2019
https://eprints.bournemouth.ac.uk/32151/
Source: Manual
The Role of Social Contact between Perceived Cultural Distance and Travel Attitude
Authors: Fan, X.
Conference: Travel and Tourism Research Association 2019 European Chapter Conference
Abstract:The ambiguous effect of cultural distance on travel attitude and tourist behaviours has long been debated, and the implications are vital to the success of achieving a sustainable tourist-host relationship. The current study, by introducing a multi-dimensional perspective of the social contact, explored both the direct and indirect effects of perceived cultural distance on travel attitude. The mediating role of tourist-host social contact was also confirmed. The study found that the relationship between perceived cultural distance and travel attitude is “contact elastic”. Results could offer empirical supports to the co-existence of the paradoxical effects of cultural distance on travel attitude. Implications were also provided to policy-makers, practitioners, and local communities regarding achieving a sustainable tourist-host bond. Keywords: consumer behaviour, social contact, perceived cultural distance, travel attitude, tourist-host relationship, social sustainability
https://eprints.bournemouth.ac.uk/32151/
Source: BURO EPrints