Problems of evaluation: Lessons from a Smokebusters campaign

Authors: van Teijlingen, E., Friend, J. and Twine, F.

Journal: Health Education Journal

Volume: 54

Issue: 3

Pages: 357-366

eISSN: 1748-8176

ISSN: 0017-8969

DOI: 10.1177/001789699505400311

Source: Scopus

Problems of evaluation: lessons from a Smokebusters campaign

Authors: van Teijlingen, E., Friend, J.A.R. and Twine, F.

Journal: Health Education Journal

Volume: 54

Pages: 357-366

ISSN: 0017-8969

DOI: 10.1177/001789699505400311

Abstract:

This article addresses methodological and practical issues that arose during the evaluation of the Grampian Smokebusters Campaign. This longitudinal study started early in 1988, with a first follow-up in late-1989/early-1990, and a second follow-up in the Autumn of 1991. A number of problems became apparent and there are general lessons to be learnt from the attempts to deal with them. Before expanding on the evaluation problems, however, the principles and workings of this health promotion activity are briefly outlined.

Source: Manual

Preferred by: Edwin van Teijlingen