Internet banking adoption among generation Y customers: An application of extended TAM
Authors: Gokmenoglu, K. and Hesami, S.
Journal: International Journal of Services Operations and Informatics
Volume: 10
Issue: 4
Pages: 305-329
eISSN: 1741-5403
ISSN: 1741-539X
DOI: 10.1504/IJSOI.2020.111298
Abstract:The aim of this study is to examine the factors that affect the intention of Generation Y consumers to adopt internet-banking services in the framework of the basic and extended technology acceptance model (TAM). To this aim, we investigated responses from 270 participants aged 18–35 years old on adopting internet-banking services by using structured equation modelling (SEM). Empirical findings showed Perceived Usefulness (PU) as the strongest determinant of behavioural intention towards internet-banking adoption. The results also revealed that perceived ease of use (PEOU) and Social Influence (PI) have crucial roles in encouraging Generation Y to use internet banking. These findings imply several policy recommendations, which we discussed in detail in the implications and limitations section.
Source: Scopus