Adrian Butterworth

Adrian Butterworth

  • 07790037246
  • abutterworth at bournemouth dot ac dot uk
  • Demonstrator In Media Production
  • Weymouth House W217, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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Adrian Butterworth teaches in the media production academic group and is a member of the Centre for Film and Television Research Group. He is also a broadcast journalist, viral video producer, camera operator/editor and television studio director.

He re-joined the Faculty of Media and Communication in 2015 and has a background in journalism working in local radio and television (MA Multi-Media Journalism, Bournemouth University 2007 and PgDip Broadcast Journalism, Falmouth University 2000). He holds a PGcert in Teaching Practice and is a Fellow of the Higher Education Academy. Through the Centre for Excellence in Media Practice he is working on research towards his Doctorate in Education, having completed his transfer in September 2020.

Between 2008-15 Adrian worked in cross-platform digital marketing and PR. Firstly as an embedded video journalist for Dorset Police and then running his own viral video production company, Clients ranged from a city bank, large transport company and a small online only shaving supplies brand that utilised online marketing to launch internationally...



Currently engaged in a Doctorate of Education with the Centre of Excellence in Media Production, current abstract:

To what extent is the university television studio an inclusive pedagogic space?

A mismatch between employers’ diversity requirements and job candidates’ profiles, has in part led to a widening participation agenda directing higher education (HE) to close this gap between who is included in HE and who is not. This has perhaps begun to create a wider distance between the diverse characteristics of students and that of their educators (Leese 2010). Furthermore, media students have an instrumentalist individualised view of education, perhaps fuelled by post-92 universities’ employability modality, where the degree is an individual means to an end. With tertiary education increasingly prescriptive, centred around employability, and tailored around individual outcomes - shared group activities and group marks create tension and conflict in the university television studio. By the time students graduate their qualification is not as valued as they expect due to HE massification and grade inflation (Bachan 2017). Finally they find the UK creative industries are not the meritocracy anticipated (O'Brien et al. 2016).

With the commodification of education, the implementation of the employability agenda, and the call for widening participation, the traditional enlightenment conception of the individual, rational, humanist, student becomes challenged (Braidotti 2013). Within a rapidly changing education sector, considering the demands of an equally rapidly changing industry, neo-liberal policy and legislative burdens require new and more nuanced understandings of what happens as students learn within university teaching spaces...


Profile of Teaching UG

  • BA(Hons) Television Production, L5 Production Portfolio 1: TV Studio
  • BA (Hons) Television Production, L5 Production Portfolio 2: TV Studio
  • BA(Hons) Media Production, L5 Stories and Spaces: Projection Mapping using Touchdesigner
  • BA(Hons) Media Production, L4 Digital Media Design: Mobile Apps using Adobe XD
  • BA(Hons) Media Production, Specialist Craft Skills: Adobe Creative Cloud
  • Breda University Summer School, three week intensive television studio production

Attended Training

  • Continued Professional Development (CPD) Lighting Workshop, 20 Jun 2016


  • PGCert in Education Practice (Bournemouth University, 2018)
  • MA in Multi-Media Journalism (Bournemouth University, 2007)
  • PgDip in Broadcast Journalism (Plymouth University, 2000)
  • BA (Hons) in Broadcasting Studies (Plymouth University, 1998)


Social Media Links

  • Viral Video production company,
  • The dissertation compared and contrasted linear and non-linear narratives. Taking the same editorial content and putting it in front of two audiences - one via the linked website and one audience viewing a traditional linear television programme. A qualitative questionnaire was used before and after to measure whether audience members had modified key opinions related to the content - the two mediums were then compared.,

External Media and Press