Chris Arnold is a Dr of Business, a former CD and board director of Saatchi & Saatchi (London), former board director of the DMA (Europe’s biggest trade marketing body) and former chair of both the DMA Agencies Council and the Creative Council. He is author of Ethical Marketing & The New Consumer and FLIP – Unthink everything you know (shortly to be published). He was Brand Republic’s Ethical Marketing blogger for almost a decade. He is one of adland’s leading champions of ethical marketing, having founded one of the first ethical marketing agencies in 2002, FEEL. He was founder of Creative Orchestra (an ethical brand marketing & advertising agency), The Dyversity Lab (a global collective of neuro-diverse thinkers helping to solve global problems) and co-founder of CONNECT2 (specialists in community engagement). He is a member of the Institute of Corporate Responsibility and Sustainability (ICRS) and The Network One Sustainability Group. He is a NED on 5 start-ups businesses. He has written for Campaign, Brand Republic, Marketing, AdAge, Brand Strategy Magazine, Creative Review, Impact Magazine, the Financial Times, Admap/WARC, as well as many other publications... Plus appearances on TV and radio as a marketing expert. He is a regular contributor on the subject of ethics in marketing. He publishes regular articles relating to marketing ethics, sustainability and purpose. He is also a public speaker and seeks to challenge his audience to think differently and has spoken globally at over 200 top conferences and events. He is a champion of Dimensional Thinking (aka Dyslexic Thinking) has created a unique training course to help linear thinkers think more dimensional He is a visiting lecturer and advisor on the Bornemouth University MA Advertising course and has introduced ethics and sustainability as a key element to the course. Outside of business, he has a passion for cultivating creativity (especially with young people) and founded one of the UK’s biggest community arts festival and runs a small fringe venue, The intimate Space, in a 500 year old church tower in N London. He also runs the üF-Beat Fringe Music Club, that cultivates creativity in music and is launching the London Fringe Music Festival in 2024 to showcase creativity within music in the UK. He is a director and founder of London Community Arts CIC. He lives in Crouch End in N London, is married to a Spanish Creative Director and has 3 kids and over 30 guitars.