Rating the Audience The Business of Media
Authors: Balnaves, M., O'Regan, T. and Goldsmith, B.
Publisher: A&C Black
ISBN: 9781849663410
Abstract:The public is an audience, but it is also a market. It could not be a market unless it had given its consent to be an audience, and it could not remain an audience ... unless it had proved itself as a market. David Potter (Potter 1967: 54) In Chapter ...
Source: Google Books