Qualitative research methods in public relations and marketing communications: Second edition

Authors: Holloway, I. and Daymon, C.

Publisher: Routledge

Place of Publication: London

This data was imported from Scopus:

Authors: Daymon, C. and Holloway, I.

Volume: 9780203846544

Pages: 1-397

ISBN: 9780203846544

DOI: 10.4324/9780203846544

© 2011 Christine Daymon and Immy Holloway. All rights reserved. The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for conducting critical, reflective investigations. This new edition: Identifies the skills and strategies needed to conduct authentic, trustworthy research Highlights specific analytical techniques associated within the main research approaches Provides new sections on internet-based research, critical discourse analysis, historical research, action research and mixed methods research Qualitative Research Methods in Public Relations and Marketing Communications will be invaluable for those undertaking research methods courses on public relations and marketing communication degrees, as well as those working on a dissertation.

The data on this page was last updated at 05:14 on July 22, 2019.