Leveraging Nation Brand Benefits from the FIFA World Cup
Authors: Knott, B., Fyall, A., Jones, I.
Editors: Garrod, B., Fyall, A.
Publication Date: 2011
Pages: 33-56
Publisher: Goodfellow
Place of Publication: Oxford
ISBN: 978-1-906884-53-6
Source: Manual
Preferred by: Ian Jones
