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Branding a university: Adding real value or 'smoke and mirrors'?

Authors: Chapleo, C.

Pages: 101-114

https://eprints.bournemouth.ac.uk/18997/

Source: Scopus

Branding a university: adding real value or ‘smoke and mirrors’?

Authors: Chapleo, C.

Editors: Molesworth, M., Scullion, R. and Nixon, E.

Pages: 101-114

Publisher: Routledge

https://eprints.bournemouth.ac.uk/18997/

Source: Manual

Preferred by: Chris Chapleo

Branding a university: adding real value or ‘smoke and mirrors’?

Authors: Chapleo, C.

Editors: Molesworth, M., Scullion, R. and Nixon, E.

Pages: 101-114

Publisher: Routledge

https://eprints.bournemouth.ac.uk/18997/

Source: BURO EPrints