Branding a university: Adding real value or 'smoke and mirrors'?

Authors: Chapleo, C.

Pages: 101-114

ISBN: 9780415584456

http://eprints.bournemouth.ac.uk/18997/

Source: Scopus

Branding a university: adding real value or ‘smoke and mirrors’?

Authors: Chapleo, C.

Editors: Molesworth, M., Scullion, R. and Nixon, E.

Pages: 101-114

Publisher: Routledge

http://eprints.bournemouth.ac.uk/18997/

Source: Manual

Preferred by: Chris Chapleo

The data on this page was last updated at 15:54 on May 5, 2021.