Branding a university: Adding real value or 'smoke and mirrors'?

This source preferred by Chris Chapleo

Authors: Chapleo, C.

Editors: Molesworth, M., Scullion, R. and Nixon, E.

http://eprints.bournemouth.ac.uk/18997/

Pages: 101-114

Publisher: Routledge

This data was imported from Scopus:

Authors: Chapleo, C.

http://eprints.bournemouth.ac.uk/18997/

Pages: 101-114

ISBN: 9780415584456

The data on this page was last updated at 05:20 on October 20, 2020.