Sport consumer attitudes: Formation, function, and effects on information processing

Authors: Funk, D.C. and Lock, D.

Pages: 37-50

ISBN: 9780203108994

DOI: 10.4324/9780203108994


An individual forms his or her attitudes, impressions, and opinions toward a professional sport team based on information provided by a variety of external sources. The consumer socialization process involves external socializing agents, such as mass media, advertising, parents, friends, work colleagues, relatives, teachers and coaches, schools, religious institutions, cultural beliefs, and community-based programs, introducing a sports team to an individual. Among the sources, mass media is an important medium for shaping the attitudes of children as they mature through adolescence and into adulthood. As a result, informational content conveyed through mass media plays a dominant role in shaping attitudes and identities toward professional sport teams.

Source: Scopus

Sport consumers attitudes: Formation, function and effects of information processing

Authors: Funk, D. and Lock, D.

Editors: Pritchard, M. and Stinson, J.

Pages: 37-51

Publisher: Routledge

Place of Publication: New York

Source: Manual