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Using new media to engage consumers at the football world cup

Authors: Karg, A. and Lock, D.

Pages: 25-46

DOI: 10.1057/9781137373687

Source: Scopus

Using new media to engage consumers at the FIFA world cup

Authors: Karg, A. and Lock, D.

Editors: Frawley, S. and Adair, D.

Pages: 25-47

Publisher: Palgrave-Macmillan

Place of Publication: New York

Source: Manual