Social Networking

Authors: Lilleker, D.

Editors: Fathali M. Moghaddam

Publisher: Sage

ISBN: 9781483391168

DOI: 10.4135/9781483391144.n355


Social networking involves the use of dedicated websites, platforms, and applications to connect to and interact with other users. Such networking can be done for purely personal reasons, connecting to friends, family, or others who share strong interests, or for professional reasons. Within the context of politics, networks may be formed based on ideologies or partisan affiliation, or on broader political interests which may be more heterogeneous. Political organizations of many kinds also use social networking to find potential supporters, connect with them, and draw them closer to the organization and its campaigns.

Source: Manual

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