TRANSMEDIA COMICS: Seriality, Sequentiality, and the Shifting Economies of Franchise Licensing

Authors: Proctor, W.

Pages: 52-61

DOI: 10.4324/9781351054904-6

Abstract:

From its inception, the comic book medium entered into an intensive dialogic relationship with other new media of the day, including radio, newspapers, television, and film, as well as the kinds of merchandising phenomena usually equated with media conglomeration and convergence in the contemporary moment. This chapter will explore the shifting transmedia economies of franchised licensing as it relates to comic books, specifically the way in which film and television properties have been extended and franchised. To achieve this, I include case studies centred on licensed comics-mainly, Disney, Star Trek, and Star Wars.

https://eprints.bournemouth.ac.uk/30120/

Source: Scopus