Co-creating Brand Identity: the case of UK Higher Education
Authors: Robson, J., Roy, S.K., Chapleo, C. and Yang, S.H.
Editors: Nguyen, B., Melewar, T.C. and Hemsley-Brown, J.
Publisher: Routledge
ISBN: 9780429029301
Source: Manual
Authors: Robson, J., Roy, S.K., Chapleo, C. and Yang, S.H.
Editors: Nguyen, B., Melewar, T.C. and Hemsley-Brown, J.
Publisher: Routledge
ISBN: 9780429029301
Source: Manual