COVID-19 and Sports Consumption

Authors: Lock, D. and Reghunathan, A.

Pages: 131-140

DOI: 10.4324/9781003176329-15

Abstract:

The production of live sport without fans has had a significant impact on many sport stakeholders throughout the years 2020 and 2021. One of the most critical of those stakeholders, the fans, is explored in this chapter. Chapter 13 assesses how sport governing bodies and broadcasters altered their product offerings to make their sports attractive to the fans who were unable to view it live on the ground. In short, this chapter considers both the psychological and the economic impacts on fans of living without live sport.

https://eprints.bournemouth.ac.uk/35968/

Source: Scopus