Metaverse Marketing for Community Development: Revitalization of Traditional Industrial Sectors in Thailand
Authors: Sartamorn, S. and Oe, H.
Pages: 121-126
ISBN: 9783031065804
DOI: 10.1007/978-3-031-06581-1_16
Abstract:This long abstract paper presents the study based on a concrete exploration of advanced innovation such as the metaverse needs to be done to revitalize the traditional industries in Thailand; furthermore, the consideration of community development should be followed as well as providing a concrete result based on the roadmap of promoting metaverse marketing and the implement of metaverse technology as a tool to support small local businesses in Thailand.
Source: Scopus
Metaverse marketing for community development: Revitalization of traditional industrial sectors in Thailand
Authors: Oe, H. and Sartamorn, S.
Editors: Francisco, J.M.-L., Carlos Gázquez-Abad, J. and Ieva, M.
Publisher: Springer
Source: Manual