Trendsetters unveiled: Exploring the dynamics of influencer marketing in Pakistan and India
Authors: Mufti, M.Z.
Pages: 151-169
Abstract:This chapter explores the landscape of influencer marketing in Pakistan and India, highlighting its significance in the digital marketing sphere. It profiles top influencers, categorises the primary sectors they impact, and examines successful campaigns and the brands that leverage these strategies. Additionally, it discusses regional nuances, challenges, and future trends, providing a comprehensive understanding of influencer marketing in these regions. The chapter concludes with legal and ethical issues in South Asia.
Source: Scopus
Trendsetters Unveiled: Exploring the Dynamics of Influencer Marketing in Pakistan and India
Authors: Mufti, M.
Publisher: Routledge
ISBN: 9781032562247
Abstract:This chapter explores the landscape of influencer marketing in Pakistan and India, highlighting its significance in the digital marketing sphere. It profiles top influencers, categorises the primary sectors they impact, and examines successful campaigns and the brands that leverage these strategies. Additionally, it discusses regional nuances, challenges, and future trends, providing a comprehensive understanding of influencer marketing in these regions.
Source: Manual