Mapping a market orientation: Can we detect political marketing only through the lens of hindsight?

Authors: Lilleker, D.G. and Negrine, R.

Pages: 33-58

DOI: 10.1300/5879_03

Source: Scopus

Mapping a market orientation: can we detect political marketing only through the lens of hindsight?

Authors: Lilleker, D. and Negrine, R.

Editors: Davies, P.J. and Newman, B.I.

Publisher: Haworth Press

Place of Publication: New York

Source: Manual

Preferred by: Darren Lilleker