Mapping a market orientation: Can we detect political marketing only through the lens of hindsight?
Authors: Lilleker, D.G. and Negrine, R.
Pages: 33-58
DOI: 10.1300/5879_03
Source: Scopus
Mapping a market orientation: can we detect political marketing only through the lens of hindsight?
Authors: Lilleker, D. and Negrine, R.
Editors: Davies, P.J. and Newman, B.I.
Publisher: Haworth Press
Place of Publication: New York
Source: Manual
Preferred by: Darren Lilleker