Mapping a market orientation: Can we detect political marketing only through the lens of hindsight?

This source preferred by Darren Lilleker

Authors: Lilleker, D. and Negrine, R.

Editors: Davies, P.J. and Newman, B.I.

Publisher: Haworth Press

Place of Publication: New York

This data was imported from Scopus:

Authors: Lilleker, D.G. and Negrine, R.

Pages: 33-58

ISBN: 9780203051764

DOI: 10.1300/5879_03

The data on this page was last updated at 05:19 on April 6, 2020.