Enhancing Supply Chain Collaboration for Small and Medium Size Enterprises through Brand Orientation Behaviour: Integration of the Relational View, Transaction Cost Economics, Strategic Network, and Signaling Theory Perspectives

This source preferred by Isaac Ngugi

Authors: Ngugi, I., Liu, G. and Chapleo, C.

Start date: 8 July 2013

The data on this page was last updated at 05:00 on March 20, 2018.