Enhancing Supply Chain Collaboration for Small and Medium Size Enterprises through Brand Orientation Behaviour: Integration of the Relational View, Transaction Cost Economics, Strategic Network, and Signaling Theory Perspectives
Authors: Ngugi, I., Liu, G., Chapleo, C.
Conference: Academy of Marketing
Dates: 08/07/2013
Publication Date: 2013
Source: Manual
Preferred by: Isaac Ngugi