An exploration of the effect of servicescape on student institution choice in UK universities
Authors: Winter, E. and Chapleo, C.
Journal: Journal of Further and Higher Education
Volume: 41
Issue: 2
Pages: 187-200
eISSN: 1469-9486
ISSN: 0309-877X
DOI: 10.1080/0309877X.2015.1070400
Abstract:In recent years there has been increased discussion of the subjective, emotional and sociological factors influencing student choice of university. However, there is a dearth of information exploring what constitutes these feelings. This exploratory paper uses the conceptual model of the servicescape to provide insight into the emotional factors driving student choice. In-depth interviews with prospective students revealed that first impressions really do count. Students are deterred by poor physical environments and excited by enthusiastic staff and students. Most significantly, the study revealed the necessity of a restorative servicescape to provide both a sense of escape and feeling of belonging. This paper contributes to broadening the application of the servicescape model and to a greater understanding of the impact of the environment on prospective students, and creates an opportunity to inform policy by providing university marketing decision makers with a better understanding of what constitutes the university environment and what makes it appealing to prospective students.
https://eprints.bournemouth.ac.uk/24922/
Source: Scopus
An exploration of the effect of servicescape on student institution choice in UK universities
Authors: Winter, E. and Chapleo, C.
Journal: JOURNAL OF FURTHER AND HIGHER EDUCATION
Volume: 41
Issue: 2
Pages: 187-200
eISSN: 1469-9486
ISSN: 0309-877X
DOI: 10.1080/0309877X.2015.1070400
https://eprints.bournemouth.ac.uk/24922/
Source: Web of Science (Lite)
An exploration of the effect of service scape on student institution choice in UK universities
Authors: Chapleo, C. and Winter, E.
Conference: Academy of Marketing Conference
Dates: 9-12 July 2013
https://eprints.bournemouth.ac.uk/24922/
Source: Manual
Preferred by: Chris Chapleo
An exploration of the effect of servicescape on student institution choice in UK universities
Authors: Winter, E. and Chapleo, C.
Journal: Journal of Further and Higher Education
Volume: 41
Issue: 2
Pages: 187-200
ISSN: 0309-877X
Abstract:In recent years there has been increased discussion of the subjective, emotional and sociological factors influencing student choice of university. However there is a dearth of information exploring what constitutes these feelings. This exploratory paper uses the conceptual model of the servicescape to provide insight into the emotional factors driving student choice. In-depth interviews with prospective students revealed first impressions really do count. Students are deterred by poor physical environments and excited by enthusiastic staff and students. Most significantly the study revealed the necessity of a restorative servicescape to provide both a sense of escape and feeling of belonging. This paper contributes to broadening the application of the servicescape model, to a greater understanding of the impact of the environment on prospective students, and creates an opportunity to inform policy by providing university marketing decision makers with a better understanding of what constitutes the university environment and what makes it appealing to prospective students.
https://eprints.bournemouth.ac.uk/24922/
Source: BURO EPrints