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A framework for conceptualising and managing brand identity and reputation in higher education; an exploratory case approach

Authors: Chapleo, C. and Suomi, K.

Conference: Academy of Marketing

Dates: 8-10 July 2015

https://eprints.bournemouth.ac.uk/22029/

Source: Manual

A framework for conceptualising and managing brand identity and reputation in higher education; an exploratory case approach

Authors: Chapleo, C. and Suomi, K.

Conference: Academy of Marketing

https://eprints.bournemouth.ac.uk/22029/

Source: BURO EPrints