Local politics for local people: why communicating at the local level can reconnect the public with government
This source preferred by Darren Lilleker
Authors: Lilleker, D.
Start date: March 2006
If, as the adage indicates, all politics is local, and that the public need to feel that political communication is relevant to their lives before they engage with the message (Clarke et al, 2004); it would seem to be a safe assumption that localised campaigning and communication would be prioritised. In fact the reverse is often the case...