Why audience in not the measurement

Authors: Stutterheim, K.

http://www.kino-glaz.de/

Publisher: www.kino-glaz.de

Why I think that talking about the audience as a measurement or an aim is a mistake when it comes to writing and directing film or time-based media? Thoughts and arguments why there is no such thing as THE audience, and why audience can't be calculated upfront, nor be seen as measurement for narrative-performative work--film, documentary, series...

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