Why UK midwives stopped the campaign for ‘normal birth’
Publisher: The ConversationAbstract:
Piece written in response to media coverage of Royal College of Midwives (RCM) no longer running its Campaign for Normal Birth. We argue that the end of the campaign is not a kneejerk reaction to a specific event, but rather a natural progression. It is also not a recent change as the Better Births Initiative had already succeeded the Campaign for Normal Birth in 2014. However, the RCM did not remove all references to the campaign from the website until May this year.
We highlight a social versus medical model of childbirth and reflect on the changes around childbirth (and its media coverage).