Turnbull’s media reforms might not go far enough for Murdoch’s liking
Authors: Goldsmith, B.
Publisher: The Conversation (AU)
Abstract:Turnbull reportedly wants to abolish the cross-media ownership and “reach” rules. He has long been a proponent of the view that these rules are outdated and have limited scope. He is also sympathetic to media companies’ claims that a lack of earnings growth, an uncertain advertising market, audience fragmentation across media platforms and the digital migration of advertisers have severely limited their capacity to grow.
Source: Manual