Media use for Health Promotion: Communicating Childhood Immunisation Messages to Parents.

Authors: Devkota, S., Simkhada, P.P., van Teijlingen, E. and Rai, L.D.

Journal: Journal of Health Promotion

Volume: 4

Issue: 1

Pages: 1-9

Publisher: Health Education Association of Nepal


Mass media are widely used to expose high proportions of populations to health messages through routine uses of existing media, such as television, radio, and newspapers. This paper attempts to examine the media exposure and source of information of the parents on the childhood related immunization.. The primary data collected from 120 parents through the stratified quota sampling methods from three different strata of population Urban, Urban-Slum and Semi-Urban areas in Kathmandu Valley. Our findings have shown that the local health workers are the main source of health information followed by TV for immunization related issues. Radio as a prime source of information in health issues in national level has altered by the health workers from the findings here in Kathmandu Valley. So, the urban communication strategy in immunization offers a different programme as per the need to address the complex socio-economic status in the area from urban poor to urban rich It also highlights issues around improving access and information delivery.

Source: Manual

Preferred by: Edwin van Teijlingen