Perceptual effects of social salience: Evidence from self-prioritization effects on perceptual matching

Authors: Sui, J., He, X. and Humphreys, G.W.

Journal: Journal of Experimental Psychology: Human Perception and Performance

Volume: 38

Issue: 5

Pages: 1105-1117

ISSN: 0096-1523

DOI: 10.1037/a0029792

Abstract:

We present novel evidence showing that new self-relevant visual associations can affect performance in simple shape recognition tasks. Participants associated labels for themselves, other people, or neutral terms with geometric shapes and then immediately judged whether subsequent label-shape pairings were matched. Across 4 experiments there was a reliable self-prioritization benefit on response times and perceptual sensitivity that remained across different presentation contexts (with self, best friend, and unfamiliar others in Experiment 1; with self, best friend, and neutral terms, and with self, mother, and neutral terms in Experiments 2A and 2B, respectively. Control studies in Experiment 3 indicated that the results did not reflect the length, concreteness, or familiarity of the words. The self-prioritization effect on shape matching also increased when stimuli were degraded (self shapes showing weaker effects of degradation) in Experiment 4A, consistent with self-information modulating perceptual processing. A similar effect was found when people associated different reward values to the shape in Experiment 4B. The results indicate that associating a stimulus to the self modulates its subsequent perceptual processing, and this may operate by self-associated shapes automatically evoking the reward system. © 2012 American Psychological Association.

Source: Scopus

Perceptual effects of social salience: evidence from self-prioritization effects on perceptual matching.

Authors: Sui, J., He, X. and Humphreys, G.W.

Journal: J Exp Psychol Hum Percept Perform

Volume: 38

Issue: 5

Pages: 1105-1117

eISSN: 1939-1277

DOI: 10.1037/a0029792

Abstract:

We present novel evidence showing that new self-relevant visual associations can affect performance in simple shape recognition tasks. Participants associated labels for themselves, other people, or neutral terms with geometric shapes and then immediately judged whether subsequent label-shape pairings were matched. Across 4 experiments there was a reliable self-prioritization benefit on response times and perceptual sensitivity that remained across different presentation contexts (with self, best friend, and unfamiliar others in Experiment 1; with self, best friend, and neutral terms, and with self, mother, and neutral terms in Experiments 2A and 2B, respectively. Control studies in Experiment 3 indicated that the results did not reflect the length, concreteness, or familiarity of the words. The self-prioritization effect on shape matching also increased when stimuli were degraded (self shapes showing weaker effects of degradation) in Experiment 4A, consistent with self-information modulating perceptual processing. A similar effect was found when people associated different reward values to the shape in Experiment 4B. The results indicate that associating a stimulus to the self modulates its subsequent perceptual processing, and this may operate by self-associated shapes automatically evoking the reward system.

Source: PubMed

Perceptual Effects of Social Salience: Evidence From Self-Prioritization Effects on Perceptual Matching

Authors: Sui, J., He, X. and Humphreys, G.W.

Journal: JOURNAL OF EXPERIMENTAL PSYCHOLOGY-HUMAN PERCEPTION AND PERFORMANCE

Volume: 38

Issue: 5

Pages: 1105-1117

ISSN: 0096-1523

DOI: 10.1037/a0029792

Source: Web of Science (Lite)

Perceptual effects of social salience: Evidence from self-prioritization effects on perceptual matching

Authors: Sui, J., He, X. and Humphreys, G.W.

Journal: Journal of Experimental Psychology: Human Perception and Performance

Volume: 38

Pages: 1105-1117

ISSN: 0096-1523

DOI: 10.1037/a0029792

Abstract:

We present novel evidence showing that new self-relevant visual associations can affect performance in simple shape recognition tasks. Participants associated labels for themselves, other people, or neutral terms with geometric shapes and then immediately judged whether subsequent label–shape pairings were matched. Across 4 experiments there was a reliable self-prioritization benefit on response times and perceptual sensitivity that remained across different presentation contexts (with self, best friend, and unfamiliar others in Experiment 1; with self, best friend, and neutral terms, and with self, mother, and neutral terms in Experiments 2A and 2B, respectively. Control studies in Experiment 3 indicated that the results did not reflect the length, concreteness, or familiarity of the words. The self-prioritization effect on shape matching also increased when stimuli were degraded (self shapes showing weaker effects of degradation) in Experiment 4A, consistent with self-information modulating perceptual processing. A similar effect was found when people associated different reward values to the shape in Experiment 4B. The results indicate that associating a stimulus to the self modulates its subsequent perceptual processing, and this may operate by self-associated shapes automatically evoking the reward system.

Source: Manual

Preferred by: Xun He

Perceptual effects of social salience: evidence from self-prioritization effects on perceptual matching.

Authors: Sui, J., He, X. and Humphreys, G.W.

Journal: Journal of experimental psychology. Human perception and performance

Volume: 38

Issue: 5

Pages: 1105-1117

eISSN: 1939-1277

ISSN: 0096-1523

DOI: 10.1037/a0029792

Abstract:

We present novel evidence showing that new self-relevant visual associations can affect performance in simple shape recognition tasks. Participants associated labels for themselves, other people, or neutral terms with geometric shapes and then immediately judged whether subsequent label-shape pairings were matched. Across 4 experiments there was a reliable self-prioritization benefit on response times and perceptual sensitivity that remained across different presentation contexts (with self, best friend, and unfamiliar others in Experiment 1; with self, best friend, and neutral terms, and with self, mother, and neutral terms in Experiments 2A and 2B, respectively. Control studies in Experiment 3 indicated that the results did not reflect the length, concreteness, or familiarity of the words. The self-prioritization effect on shape matching also increased when stimuli were degraded (self shapes showing weaker effects of degradation) in Experiment 4A, consistent with self-information modulating perceptual processing. A similar effect was found when people associated different reward values to the shape in Experiment 4B. The results indicate that associating a stimulus to the self modulates its subsequent perceptual processing, and this may operate by self-associated shapes automatically evoking the reward system.

Source: Europe PubMed Central