Media Management Tools: UK Broadcast Media Executives' Perspective

Authors: Oliver, J.J.

Journal: JMM International Journal on Media Management

Volume: 15

Issue: 4

Pages: 245-257

eISSN: 1424-1250

ISSN: 1424-1277

DOI: 10.1080/14241277.2013.863100

Abstract:

The UK broadcast media landscape provides an interesting context to understand and explore the competitive dynamics of media organizations. As an industry characterized by uncertainty and turbulence, this article considers the process by which broadcast media organizations develop their strategies and the type of analytical tools that they use to underpin this process. This article presents the findings of a survey of UK broadcast media executives and their views on the outlook for the UK media industry; the influence that the competitive environment has on developing media strategy; and the management tools that they use and their levels of satisfaction with these tools. It concludes that UK broadcast media is a competitive and turbulent environment, and that media strategy is developed using a number of media management tools that have varying degrees of success in terms of helping broadcast media executives to manage their media organizations in uncertain and complex conditions. © 2013 Copyright Institute for Media and Communications Management.

http://eprints.bournemouth.ac.uk/21518/

Source: Scopus

Media Management Tools: UK broadcast media executives’ perspective

Authors: Oliver, J.J.

Journal: The International Journal on Media Management

Volume: 15

Issue: 4

Pages: 245-257

Publisher: Routledge, Taylor & Francis Group

ISSN: 1424-1277

DOI: 10.1080/14241277.2013.863100

Abstract:

The UK broadcast media landscape provides an interesting context to understand and explore the competitive dynamics of media organisations’. As an industry characterised by uncertainty and turbulence, this paper considers the process by which broadcast media organisations develop their strategies and the type of analytical tools that they use to underpin this process. This paper presents the findings of a survey of UK broadcast media executives and their views on the outlook for the UK Media Industry; the influence that the competitive environment has on developing media strategy; and the management tools that they use and their levels of satisfaction with these tools. It concludes that UK broadcast media is a competitive and turbulent environment, and that media strategy is developed using a number of media management tools that have varying degrees of success in terms of helping broadcast media executives to manage their media organisations’ in uncertain and complex conditions.

http://eprints.bournemouth.ac.uk/21518/

Source: Manual

Preferred by: John Oliver