The role of mobile applications in the consumer experience at music festivals

Authors: Luxford, A. and Dickinson, J.

http://eprints.bournemouth.ac.uk/22393/

Journal: Event Management

Volume: 19

Issue: 1

Pages: 33-46

The ubiquitous capability of smartphones and their rapid uptake among music festival attendees indicates the potential for mobile applications as a tool within this environment. As a result, many organisers are choosing to develop festival specific apps designed to enhance the user experience. Based on a review of festival apps and focus groups with festival attendees, this article analyses the role of mobile apps in relation to festival consumer experiential needs. Analysis indicates a need for more consumer focused app interfaces that pay close attention to the event anticipation experience, scheduling capabilities before and during the festival and personalisation options to enhance ‘presence’. At a practical level, mobile charging facilities are vital at festivals to enable app use.

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Authors: Luxford, A. and Dickinson, J.E.

http://eprints.bournemouth.ac.uk/22393/

Journal: Event Management

Volume: 19

Issue: 1

Pages: 33-46

ISSN: 1525-9951

DOI: 10.3727/152599515X14229071392909

© 2015 Cognizant Comm. Corp. The ubiquitous capability of smartphones and their rapid uptake among music festival attendees indicates the potential for mobile applications as a tool within this environment. As a result, many organizers are choosing to develop festival-specific apps designed to enhance the user experience. Based on a review of festival apps and focus groups with festival attendees, this article analyzes the role of mobile apps in relation to festival consumer experiential needs. Analysis indicates a need for more consumer-focused app interfaces that pay close attention to the event anticipation experience, scheduling capabilities before and during the festival, and personalization options to enhance "presence." At a practical level, mobile charging facilities are vital at festivals to enable app use.

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