The Multiple In-group Identity Framework

This source preferred by Daniel Lock

Authors: Lock, D.J. and Funk, D.C.

http://eprints.bournemouth.ac.uk/23223/

Journal: Sport Management Review

Volume: 19

Issue: 2

Pages: 85-96

ISSN: 1441-3523

DOI: 10.1016/j.smr.2015.10.001

The effects of team identification on sport consumer behaviour are well established. Recent research, however, has moved beyond this perspective to examine how groups within and beyond the team identity influence consumption. Assimilating previous research findings, we advance a Multiple In-group Identity Framework (MIIF), which consists of three levels: (1) superordinate (e.g., team identity), (2) subgroup (e.g., specific stadium area), and (3) relational group (e.g., friends or family). In the MIIF, we conceptualise the complex array of groups to which a consumer may belong within a superordinate identity. Each level includes groups with varying degrees of inclusiveness, homogeneity, and interpersonal attachment to other consumers between members. Individuals seek out sub and relational group membership because solely identifying at the superordinate level may not provide optimal distinctiveness or sufficient interpersonal attachment to other consumers. This provides self-concept benefits that nourish and operate in complement with the superordinate identification. The extent that different in-group identities influence behaviour relates to their importance in a consumer's self-concept and relevance to context. We provide implications for theory and practice.

This data was imported from Scopus:

Authors: Lock, D.J. and Funk, D.C.

http://eprints.bournemouth.ac.uk/23223/

Journal: Sport Management Review

Volume: 19

Issue: 2

Pages: 85-96

ISSN: 1441-3523

DOI: 10.1016/j.smr.2015.10.001

© 2015 Sport Management Association of Australia and New Zealand. The effects of team identification on sport consumer behaviour are well established. Recent research, however, has moved beyond this perspective to examine how groups within and beyond the team identity influence consumption. Assimilating previous research findings, we advance a Multiple In-group Identity Framework (MIIF), which consists of three levels: (1) superordinate (e.g., team identity), (2) subgroup (e.g., specific stadium area), and (3) relational group (e.g., friends or family). In the MIIF, we conceptualise the complex array of groups to which a consumer may belong within a superordinate identity. Each level includes groups with varying degrees of inclusiveness, homogeneity, and interpersonal attachment to other consumers between members. Individuals seek out sub and relational group membership because solely identifying at the superordinate level may not provide optimal distinctiveness or sufficient interpersonal attachment to other consumers. This provides self-concept benefits that nourish and operate in complement with the superordinate identification. The extent that different in-group identities influence behaviour relates to their importance in a consumer's self-concept and relevance to context. We provide implications for theory and practice.

This data was imported from Web of Science (Lite):

Authors: Lock, D.J. and Funk, D.C.

http://eprints.bournemouth.ac.uk/23223/

Journal: SPORT MANAGEMENT REVIEW

Volume: 19

Issue: 2

Pages: 85-96

ISSN: 1441-3523

DOI: 10.1016/j.smr.2015.10.001

The data on this page was last updated at 04:51 on December 12, 2018.