What makes icons appealing? The role of processing fluency in predicting icon appeal in different task contexts
Authors: McDougall, S., Reppa, I., Kulik, J. and Taylor, A.
Journal: Applied Ergonomics
Volume: 55
Pages: 156-172
eISSN: 1872-9126
ISSN: 0003-6870
DOI: 10.1016/j.apergo.2016.02.006
Abstract:Although icons appear on almost all interfaces, there is a paucity of research examining the determinants of icon appeal. The experiments reported here examined the icon characteristics determining appeal and the extent to which processing fluency - the subjective ease with which individuals process information - was used as a heuristic to guide appeal evaluations. Participants searched for, and identified, icons in displays. The initial appeal of icons was held constant while ease of processing was manipulated by systematically varying the complexity and familiarity of the icons presented and the type of task participants were asked to carry out. Processing fluency reliably influenced users' appeal ratings and appeared to be based on users' unconscious awareness of the ease with which they carried out experimental tasks.
https://eprints.bournemouth.ac.uk/23310/
Source: Scopus
What makes icons appealing? The role of processing fluency in predicting icon appeal in different task contexts.
Authors: McDougall, S., Reppa, I., Kulik, J. and Taylor, A.
Journal: Appl Ergon
Volume: 55
Pages: 156-172
eISSN: 1872-9126
DOI: 10.1016/j.apergo.2016.02.006
Abstract:Although icons appear on almost all interfaces, there is a paucity of research examining the determinants of icon appeal. The experiments reported here examined the icon characteristics determining appeal and the extent to which processing fluency - the subjective ease with which individuals process information - was used as a heuristic to guide appeal evaluations. Participants searched for, and identified, icons in displays. The initial appeal of icons was held constant while ease of processing was manipulated by systematically varying the complexity and familiarity of the icons presented and the type of task participants were asked to carry out. Processing fluency reliably influenced users' appeal ratings and appeared to be based on users' unconscious awareness of the ease with which they carried out experimental tasks.
https://eprints.bournemouth.ac.uk/23310/
Source: PubMed
What makes icons appealing? The role of processing fluency in predicting icon appeal in different task contexts
Authors: McDougall, S., Reppa, I., Kulik, J. and Taylor, A.
Journal: APPLIED ERGONOMICS
Volume: 55
Pages: 156-172
eISSN: 1872-9126
ISSN: 0003-6870
DOI: 10.1016/j.apergo.2016.02.006
https://eprints.bournemouth.ac.uk/23310/
Source: Web of Science (Lite)
What makes icons appealing? The role of processing fluency in predicting icon appeal in different task contexts.
Authors: McDougall, S., Reppa, I., Kulik, J. and Taylor, A.
Journal: Applied ergonomics
Volume: 55
Pages: 156-172
eISSN: 1872-9126
ISSN: 0003-6870
DOI: 10.1016/j.apergo.2016.02.006
Abstract:Although icons appear on almost all interfaces, there is a paucity of research examining the determinants of icon appeal. The experiments reported here examined the icon characteristics determining appeal and the extent to which processing fluency - the subjective ease with which individuals process information - was used as a heuristic to guide appeal evaluations. Participants searched for, and identified, icons in displays. The initial appeal of icons was held constant while ease of processing was manipulated by systematically varying the complexity and familiarity of the icons presented and the type of task participants were asked to carry out. Processing fluency reliably influenced users' appeal ratings and appeared to be based on users' unconscious awareness of the ease with which they carried out experimental tasks.
https://eprints.bournemouth.ac.uk/23310/
Source: Europe PubMed Central
What makes icons appealing? The role of processing fluency in predicting icon appeal in different task contexts.
Authors: McDougall, S., Reppa, I., Kulik, J. and Taylor, A.
Journal: Applied Ergonomics
Volume: 55
Pages: 156-172
ISSN: 0003-6870
Abstract:Although icons appear on almost all interfaces, there is a paucity of research examining the determinants of icon appeal. The experiments reported here examined the icon characteristics determining appeal and the extent to which processing fluency - the subjective ease with which individuals process information - was used as a heuristic to guide appeal evaluations. Participants searched for, and identified, icons in displays. The initial appeal of icons was held constant while ease of processing was manipulated by systematically varying the complexity and familiarity of the icons presented and the type of task participants were asked to carry out. Processing fluency reliably influenced users' appeal ratings and appeared to be based on users' unconscious awareness of the ease with which they carried out experimental tasks.
https://eprints.bournemouth.ac.uk/23310/
Source: BURO EPrints