What makes icons appealing? The role of processing fluency in predicting icon appeal in different task contexts

Authors: McDougall, S., Reppa, I., Kulik, J. and Taylor, A.

Journal: Applied Ergonomics

Volume: 55

Pages: 156-172

eISSN: 1872-9126

ISSN: 0003-6870

DOI: 10.1016/j.apergo.2016.02.006

Abstract:

Although icons appear on almost all interfaces, there is a paucity of research examining the determinants of icon appeal. The experiments reported here examined the icon characteristics determining appeal and the extent to which processing fluency - the subjective ease with which individuals process information - was used as a heuristic to guide appeal evaluations. Participants searched for, and identified, icons in displays. The initial appeal of icons was held constant while ease of processing was manipulated by systematically varying the complexity and familiarity of the icons presented and the type of task participants were asked to carry out. Processing fluency reliably influenced users' appeal ratings and appeared to be based on users' unconscious awareness of the ease with which they carried out experimental tasks.

http://eprints.bournemouth.ac.uk/23310/

Source: Scopus

What makes icons appealing? The role of processing fluency in predicting icon appeal in different task contexts.

Authors: McDougall, S., Reppa, I., Kulik, J. and Taylor, A.

Journal: Appl Ergon

Volume: 55

Pages: 156-172

eISSN: 1872-9126

DOI: 10.1016/j.apergo.2016.02.006

Abstract:

Although icons appear on almost all interfaces, there is a paucity of research examining the determinants of icon appeal. The experiments reported here examined the icon characteristics determining appeal and the extent to which processing fluency - the subjective ease with which individuals process information - was used as a heuristic to guide appeal evaluations. Participants searched for, and identified, icons in displays. The initial appeal of icons was held constant while ease of processing was manipulated by systematically varying the complexity and familiarity of the icons presented and the type of task participants were asked to carry out. Processing fluency reliably influenced users' appeal ratings and appeared to be based on users' unconscious awareness of the ease with which they carried out experimental tasks.

http://eprints.bournemouth.ac.uk/23310/

Source: PubMed

What makes icons appealing? The role of processing fluency in predicting icon appeal in different task contexts

Authors: McDougall, S., Reppa, I., Kulik, J. and Taylor, A.

Journal: APPLIED ERGONOMICS

Volume: 55

Pages: 156-172

eISSN: 1872-9126

ISSN: 0003-6870

DOI: 10.1016/j.apergo.2016.02.006

http://eprints.bournemouth.ac.uk/23310/

Source: Web of Science (Lite)

What makes icons appealing? The role of processing fluency in predicting icon appeal in different task contexts.

Authors: McDougall, S., Reppa, I., Kulik, J. and Taylor, A.

Journal: Applied ergonomics

Volume: 55

Pages: 156-172

eISSN: 1872-9126

ISSN: 0003-6870

DOI: 10.1016/j.apergo.2016.02.006

Abstract:

Although icons appear on almost all interfaces, there is a paucity of research examining the determinants of icon appeal. The experiments reported here examined the icon characteristics determining appeal and the extent to which processing fluency - the subjective ease with which individuals process information - was used as a heuristic to guide appeal evaluations. Participants searched for, and identified, icons in displays. The initial appeal of icons was held constant while ease of processing was manipulated by systematically varying the complexity and familiarity of the icons presented and the type of task participants were asked to carry out. Processing fluency reliably influenced users' appeal ratings and appeared to be based on users' unconscious awareness of the ease with which they carried out experimental tasks.

http://eprints.bournemouth.ac.uk/23310/

Source: Europe PubMed Central

What makes icons appealing? The role of processing fluency in predicting icon appeal in different task contexts.

Authors: McDougall, S., Reppa, I., Kulik, J. and Taylor, A.

Journal: Applied Ergonomics

Volume: 55

Pages: 156-172

ISSN: 0003-6870

Abstract:

Although icons appear on almost all interfaces, there is a paucity of research examining the determinants of icon appeal. The experiments reported here examined the icon characteristics determining appeal and the extent to which processing fluency - the subjective ease with which individuals process information - was used as a heuristic to guide appeal evaluations. Participants searched for, and identified, icons in displays. The initial appeal of icons was held constant while ease of processing was manipulated by systematically varying the complexity and familiarity of the icons presented and the type of task participants were asked to carry out. Processing fluency reliably influenced users' appeal ratings and appeared to be based on users' unconscious awareness of the ease with which they carried out experimental tasks.

http://eprints.bournemouth.ac.uk/23310/

Source: BURO EPrints