‘I was there from the start’: The identity-maintenance strategies used by fans to combat the threat of losing
Authors: Doyle, J.P., Lock, D., Funk, D.C., Filo, K. and McDonald, H.
Journal: Sport Management Review
Volume: 20
Issue: 2
Pages: 184-197
ISSN: 1441-3523
DOI: 10.1016/j.smr.2016.04.006
Abstract:On-field performances are a key, yet uncontrollable, determinant of team identification. In this research, we explore how fans of a new team, with an overwhelming loss to win ratio, maintain a positive social identity. Qualitative data gathered from 20 semi-structured interviews were used to address this research objective. Our findings indicated fans use social creativity and social mobility strategies to help preserve a positive and distinctive group identity. In the absence of success, fans evaluated the group on dimensions that reflected positively on, and emphasised the distinctiveness of, group membership. Fans also sought to increase their status in the group to increase the positivity of this association. We use these findings to extend understanding of social identity theory and provide recommendations for sport organisations with unfavourable performance records. Recommendations are themed around highlighting the unique nature of the group and favourable status comparisons between members of the in-group.
https://eprints.bournemouth.ac.uk/23509/
Source: Scopus
'I was there from the start': The identity -maintenance strategies used by fans to combat the threat of losing
Authors: Doyle, J.P., Lock, D., Funk, D.C., Filo, K. and McDonald, H.
Journal: SPORT MANAGEMENT REVIEW
Volume: 20
Issue: 2
Pages: 184-197
eISSN: 1839-2083
ISSN: 1441-3523
DOI: 10.1016/j.smr.2016.04.006
https://eprints.bournemouth.ac.uk/23509/
Source: Web of Science (Lite)
‘I was there from the start’: The identity maintenance strategies used by fans to combat the threat of losing
Authors: Doyle, J., Lock, D., Filo, K., Funk, D. and McDonald, H.
Journal: Sport Management Review
Volume: 20
Publisher: Elsevier
ISSN: 1441-3523
https://eprints.bournemouth.ac.uk/23509/
Source: Manual
‘I was there from the start’: The identity maintenance strategies used by fans to combat the threat of losing
Authors: Doyle, J., Lock, D., Filo, K., Funk, D. and Mcdonald, H.
Journal: Sport Management Review
Volume: 20
Issue: 2
Pages: 184-197
ISSN: 1441-3523
Abstract:On-field performances are a key, yet uncontrollable, determinant of team identification. In this research, we explore how fans of a new team, with an overwhelming loss to win ratio, maintain a positive social identity. Qualitative data gathered from 20 semi-structured interviews were used to address this research objective. Our findings indicated fans use social creativity and social mobility strategies to help preserve a positive and distinctive group identity. In the absence of success, fans evaluated the group on dimensions that reflected positively on, and emphasised the distinctiveness of, group membership. Fans also sought to increase their status in the group to increase the positivity of this association. We use these findings to extend understanding of social identity theory and provide recommendations for sport organisations with unfavourable performance records. Recommendations are themed around highlighting the unique nature of the group and and favourable status comparisons between members of the in-group.
https://eprints.bournemouth.ac.uk/23509/
Source: BURO EPrints