Exploring the concept of dining out organically: a managerial perspective
Authors: Filimonau, V. and Grant, M.
Journal: Anatolia
Volume: 28
Issue: 1
Pages: 80-92
eISSN: 2156-6909
ISSN: 1303-2917
DOI: 10.1080/13032917.2016.1265566
Abstract:Market research suggests that organic food consumption in Europe is growing. The concept of dining out organically may therefore represent a promising business opportunity and yet little is known about how it is perceived by restaurant managers. This study reports on the outcome of a qualitative research conducted with managers of UK casual dining restaurants. It finds that restaurateurs are sceptical about the business feasibility of dining out organically which is viewed as a niche market with limited consumer appeal. This contradicts market research which questions the robustness of its findings. A new research stream looking at actual consumer behaviour, rather than attitudes, when dining out is necessary. Recommendations are devised to facilitate organic dining out in the UK.
https://eprints.bournemouth.ac.uk/25852/
Source: Scopus
Exploring the concept of dining out organically: a managerial perspective
Authors: Filimonau, V. and Grant, M.
Journal: ANATOLIA-INTERNATIONAL JOURNAL OF TOURISM AND HOSPITALITY RESEARCH
Volume: 28
Issue: 1
Pages: 80-92
eISSN: 2156-6909
ISSN: 1303-2917
DOI: 10.1080/13032917.2016.1265566
https://eprints.bournemouth.ac.uk/25852/
Source: Web of Science (Lite)
Exploring the concept of dining out organically: a managerial perspective
Authors: Filimonau, V. and Grant, M.
Journal: Anatolia
Volume: 28
Issue: 1
Pages: 80-92
ISSN: 1303-2917
Abstract:Market research suggests that organic food consumption in Europe is growing. The concept of dining out organically may therefore represent a promising business opportunity and yet little is known about how it is perceived by restaurant managers. This study reports on the outcome of a qualitative research conducted with managers of UK casual dining restaurants. It finds that restaurateurs are sceptical about the business feasibility of dining out organically which is viewed as a niche market with limited consumer appeal. This contradicts market research which questions the robustness of its findings. A new research stream looking at actual consumer behaviour, rather than attitudes, when dining out is necessary. Recommendations are devised to facilitate organic dining out in the UK.
https://eprints.bournemouth.ac.uk/25852/
Source: BURO EPrints