Does Tourist–Host Social Contact Reduce Perceived Cultural Distance?

Authors: Fan, D.X.F., Zhang, H.Q., Jenkins, C.L. and Lin, P.M.C.

Journal: Journal of Travel Research

Volume: 56

Issue: 8

Pages: 998-1010

eISSN: 1552-6763

ISSN: 0047-2875

DOI: 10.1177/0047287517696979

Abstract:

Tourist–host social contact significantly influences the perceptions of tourists and deserves more attention from scholars in the field of tourism research. However, studies on the relationship between these two constructs are limited. To address this research gap, the present study develops and validates instruments for measuring social contact and perceived cultural distance in the context of tourism, explores the effects of social contact on perceived cultural distance, and provides implications for tourism stakeholders, including governments, tourism operators, and local communities. A survey was conducted among Hong Kong tourists traveling to Mainland China. The study had two significant findings: (1) the quality of contact negatively influences tourists’ perceived cultural distance and (2) in terms of the quantity of contact, social-oriented contacts negatively influence perceived cultural distance, whereas service-oriented contacts positively affect perceived cultural distance. Implications were provided to contribute to theoretical and empirical realms, and to guide policy formulation.

https://eprints.bournemouth.ac.uk/29747/

Source: Scopus

Does Tourist-Host Social Contact Reduce Perceived Cultural Distance?

Authors: Fan, D.X.F., Zhang, H.Q., Jenkins, C.L. and Lin, P.M.C.

Journal: JOURNAL OF TRAVEL RESEARCH

Volume: 56

Issue: 8

Pages: 998-1010

eISSN: 1552-6763

ISSN: 0047-2875

DOI: 10.1177/0047287517696979

https://eprints.bournemouth.ac.uk/29747/

Source: Web of Science (Lite)

Does Tourist–Host Social Contact Reduce Perceived Cultural Distance?

Authors: Fan, X., Zhang, H.Q., Jenkins, C.L. and Lin, P.M.C.

Editors: Crouch, G.I.

Journal: Journal of Travel Research

Volume: 56

Issue: 8

Pages: 998-1010

Publisher: SAGE Publications

ISSN: 0047-2875

DOI: 10.1177/0047287517696979

Abstract:

Tourist–host social contact significantly influences the perceptions of tourists and deserves more attention from scholars in the field of tourism research. However, studies on the relationship between these two constructs are limited. To address this research gap, the present study develops and validates instruments for measuring social contact and perceived cultural distance in the context of tourism, explores the effects of social contact on perceived cultural distance, and provides implications for tourism stakeholders, including governments, tourism operators, and local communities. A survey was conducted among Hong Kong tourists traveling to Mainland China. The study had two significant findings: (1) the quality of contact negatively influences tourists’ perceived cultural distance and (2) in terms of the quantity of contact, social-oriented contacts negatively influence perceived cultural distance, whereas service-oriented contacts positively affect perceived cultural distance. Implications were provided to contribute to theoretical and empirical realms, and to guide policy formulation.

https://eprints.bournemouth.ac.uk/29747/

Source: Manual

Does Tourist–Host Social Contact Reduce Perceived Cultural Distance?

Authors: Fan, D.X.F., Zhang, H.Q., Jenkins, C.L. and Lin, P.M.C.

Journal: Journal of Travel Research

Volume: 56

Issue: 8

Pages: 998-1010

ISSN: 0047-2875

Abstract:

Tourist–host social contact significantly influences the perceptions of tourists and deserves more attention from scholars in the field of tourism research. However, studies on the relationship between these two constructs are limited. To address this research gap, the present study develops and validates instruments for measuring social contact and perceived cultural distance in the context of tourism, explores the effects of social contact on perceived cultural distance, and provides implications for tourism stakeholders, including governments, tourism operators, and local communities. A survey was conducted among Hong Kong tourists traveling to Mainland China. The study had two significant findings: (1) the quality of contact negatively influences tourists’ perceived cultural distance and (2) in terms of the quantity of contact, social-oriented contacts negatively influence perceived cultural distance, whereas service-oriented contacts positively affect perceived cultural distance. Implications were provided to contribute to theoretical and empirical realms, and to guide policy formulation.

https://eprints.bournemouth.ac.uk/29747/

Source: BURO EPrints