Social media and the politics of gender, race and identity: the case of Serena Williams

Authors: Litchfield, C., Kavanagh, E., Osborne, J. and Jones, I.

http://eprints.bournemouth.ac.uk/30146/

Journal: European Journal for Sport and Society

DOI: 10.1080/16138171.2018.1452870

This study investigates issues of gender, race and identity, as enacted through social media, focusing on the abuse experienced by tennis player Serena Williams during the 2015 Wimbledon Championships. A netnographic analysis of discriminatory or abusive comments relating to Williams were collected from 24 sites on two social media platforms, Facebook and Twitter. These platforms are popular sites commonly used for fan/athlete interaction. Williams identifies as female and African American, therefore intersectionality is adopted to examine the representation of Williams in social media spaces. Several pertinent themes were uncovered relating to Williams including ‘Gender questioning’, ‘Accusations of performance enhancing drugs use’ and ‘Racism’. Such themes showed a simultaneous overlapping of multiple forms of oppression encountered by Williams, reinforcing the notion of the black female athlete as ‘other’ in virtual spaces. Such oppression is perpetuated by the online environment.

This data was imported from Scopus:

Authors: Litchfield, C., Kavanagh, E., Osborne, J. and Jones, I.

http://eprints.bournemouth.ac.uk/30146/

Journal: European Journal for Sport and Society

Volume: 15

Issue: 2

Pages: 154-170

eISSN: 2380-5919

ISSN: 1613-8171

DOI: 10.1080/16138171.2018.1452870

© 2018, © 2018 European Association for Sociology of Sport. This study investigates issues of gender, race and identity, as enacted through social media, focusing on the abuse experienced by tennis player Serena Williams during the 2015 Wimbledon Championships. A netnographic analysis of discriminatory or abusive comments relating to Williams were collected from 24 sites on two social media platforms, Facebook and Twitter. These platforms are popular sites commonly used for fan/athlete interaction. Williams identifies as female and African American, therefore intersectionality is adopted to examine the representation of Williams in social media spaces. Several pertinent themes were uncovered relating to Williams including ‘Gender questioning’, ‘Accusations of performance enhancing drugs use’ and ‘Racism’. Such themes showed a simultaneous overlapping of multiple forms of oppression encountered by Williams, reinforcing the notion of the black female athlete as ‘other’ in virtual spaces. Such oppression is perpetuated by the online environment.

This data was imported from Web of Science (Lite):

Authors: Litchfield, C., Kavanagh, E., Osborne, J. and Jones, I.

http://eprints.bournemouth.ac.uk/30146/

Journal: EUROPEAN JOURNAL FOR SPORT AND SOCIETY

Volume: 15

Issue: 2

Pages: 154-170

eISSN: 2380-5919

ISSN: 1613-8171

DOI: 10.1080/16138171.2018.1452870

The data on this page was last updated at 05:14 on July 22, 2019.