Why wine tourists visit cellar doors: Segmenting motivation and destination image
Authors: Bruwer, J., Prayag, G. and Disegna, M.
Journal: International Journal of Tourism Research
Volume: 20
Issue: 3
Pages: 355-366
eISSN: 1522-1970
ISSN: 1099-2340
DOI: 10.1002/jtr.2187
Abstract:This study examines the relationship between the motivation of wine tourists to visit cellar doors and destination image perception. A survey of tourists resulted in 676 useable questionnaires. Using a novel segmentation method, self-organizing maps, and bagged clustering, the study identified 5 distinct motivation clusters. These clusters were different on only gender and previous visit to the wine region. Three clusters of destination image were identified using the same segmentation method. Significant relationships were found between the motivation and destination image clusters. Implications for destination marketing and managing the tourist experience at the winery cellar door are discussed.
https://eprints.bournemouth.ac.uk/30199/
Source: Scopus
Why wine tourists visit cellar doors: Segmenting motivation and destination image
Authors: Bruwer, J., Prayag, G. and Disegna, M.
Journal: INTERNATIONAL JOURNAL OF TOURISM RESEARCH
Volume: 20
Issue: 3
Pages: 355-366
eISSN: 1522-1970
ISSN: 1099-2340
DOI: 10.1002/jtr.2187
https://eprints.bournemouth.ac.uk/30199/
Source: Web of Science (Lite)
Why Wine Tourists Visit Cellar Doors: Segmenting Motivation and Destination Image
Authors: Bruwer, J., Girish, P. and Disegna, M.
Journal: International Journal of Tourism Research
Publisher: John Wiley & Sons Ltd.
ISSN: 1099-2340
DOI: 10.1002/jtr.2187
https://eprints.bournemouth.ac.uk/30199/
Source: Manual
Why Wine Tourists Visit Cellar Doors: Segmenting Motivation and Destination Image.
Authors: Bruwer, J., Girish, P. and Disegna, M.
Journal: International Journal of Tourism Research
Volume: 20
Issue: 3
Pages: 355-366
ISSN: 1099-2340
Abstract:This study examines the relationship between the motivation of wine tourists to visit cellar doors and destination image perception. A survey of tourists resulted in 676 useable questionnaires. Using a novel segmentation method, self organizing maps (SOM) and bagged clustering (BC), the study identified five distinct motivation clusters. These clusters were different on only gender and previous visit to the wine region. Three clusters of destination image were identified using the same segmentation method. Significant relationships were found between the motivation and destination image clusters. Implications for destination marketing and managing the tourist experience at the winery cellar door are discussed.
https://eprints.bournemouth.ac.uk/30199/
Source: BURO EPrints