Writing Graffiti on the facebook wall: Understanding the online discourse of citizens to politicians during the 2016 Spanish election
Authors: Zurutuza-Muñoz, C. and Lilleker, D.
Journal: Communication and Society
Volume: 31
Issue: 3
Pages: 27-42
eISSN: 2386-7876
ISSN: 0214-0039
DOI: 10.15581/003.31.3.27-42
Abstract:The goal of this research is to examine what form of e-expression we can find from citizens commenting on the Facebook posts of political party leaders in the context of an election. We employ quantitative content analysis, involving the coding of styles of e-expression and counting their occurrences, to determine how politician’s use Facebook, the level of citizen comments, their tone, content, and style of communication, whether comments are monologic or dialogic and the structure of dialogic interactions between citizens. The data is drawn from comments made to a sample of posts by Mariano Rajoy, incumbent Prime Minister and leader of the Popular Party, and Pablo Iglesias, leader of the new insurgent Podemos party during the 2016 Spanish general election campaign. We conceptualise citizen comments as e-expression a means for having a voice, being heard and, potentially at least, joining debates with others. The results of this research show that dynamics on Facebook pages offer an opportunity for understanding wider political dynamics in a society. It is suggested that both exogenous macro-political and endogenous micro-platform factors shape the patterns of discourse found on the social media pages of these leaders and that studying these platforms can indicate trends in wider society and how social media can accentuate attitudes towards political platforms and leaders.
https://eprints.bournemouth.ac.uk/30931/
Source: Scopus
Writing graffiti on the Facebook wall: Understanding the online discourse of citizens to politicians during the 2016 Spanish election
Authors: Zurutuza-Munoz, C. and Lilleker, D.
Journal: COMMUNICATION & SOCIETY-SPAIN
Volume: 31
Issue: 3
Pages: 27-+
ISSN: 2386-7876
DOI: 10.15581/003.31.3.27-42
https://eprints.bournemouth.ac.uk/30931/
Source: Web of Science (Lite)
Writing graffiti on the Facebook wall: Understanding the online discourse of citizens to politicians during the 2016 Spanish election
Authors: Lilleker, D. and Zurutuza-Munoz, C.
Editors: Robedello, M.
Journal: Communication & Society
Volume: 31
Issue: 3
Pages: 27-42
eISSN: 2386-7876
ISSN: 0214-0039
DOI: 10.15581/003.31.3.27-42
Abstract:Political candidates, elected representatives, party leaders and parties have increasingly colonised Facebook and view it as the third most important media for reaching greater numbers of citizens (Lilleker et al, 2014). While politicians rarely use social media to interact with citizens, providing a space where citizens can contribute comments is a by-product of exploiting these platforms. Theoretically social media platforms are virtual third spaces, a space where citizens can come together independent of their demographics and discuss the important issues of the day. In populating these third spaces citizens offer comments, across forums and pages including those created by political actors. We conceptualise citizen comments as e-expression, (Gibson, 2015) a means for having a voice, being heard and, potentially at least, joining into debate with others. Our research enquires what form of e-expression is found when citizens are commenting on the Facebook posts of political party leaders in the context of an election.
We employ a combination of quantitative content analysis and discourse analysis to determine how politician’s use Facebook, the level of citizen comments, their tone, content, and style of communication, whether comments are monologic or dialogic and the structure of dialogic interactions between citizens. The data is drawn from comments made to a sample of posts by Mariano Rajoy, incumbent prime minister and leader of the Popular Party and Pablo Iglesias, leader of the new insurgent Podemos party during the 2016 Spanish general election campaign. These were the leading figures and both divided opinion, hence having similar status but representing contrasting ideological positions (Azagra & González, 2016). Preliminary findings based on analysis of comments to Rajoy only, citizens appear to use these spaces to show support or vent frustration, focusing on the topic of the original post and framed within a context of conflict. Language tends to be civil, arguments tend to be un-evidenced opinions and there is evidence of some dialogue between citizens. Further analysis will determine if this represents a norm of behaviour or if differing leaders gain different styles of comments.
https://eprints.bournemouth.ac.uk/30931/
Source: Manual
Writing graffiti on the Facebook wall: Understanding the online discourse of citizens to politicians during the 2016 Spanish election.
Authors: Zurutuza-Munoz, C. and Lilleker, D.
Journal: Communication & Society
Volume: 31
Issue: 3
Pages: 27-42
ISSN: 0214-0039
Abstract:Political candidates, elected representatives, party leaders and parties have increasingly colonised Facebook and view it as the third most important media for reaching greater numbers of citizens (Lilleker et al, 2014). While politicians rarely use social media to interact with citizens, providing a space where citizens can contribute comments is a by-product of exploiting these platforms. Theoretically social media platforms are virtual third spaces, a space where citizens can come together independent of their demographics and discuss the important issues of the day. In populating these third spaces citizens offer comments, across forums and pages including those created by political actors. We conceptualise citizen comments as e-expression, (Gibson, 2015) a means for having a voice, being heard and, potentially at least, joining into debate with others. Our research enquires what form of e-expression is found when citizens are commenting on the Facebook posts of political party leaders in the context of an election. We employ a combination of quantitative content analysis and discourse analysis to determine how politician’s use Facebook, the level of citizen comments, their tone, content, and style of communication, whether comments are monologic or dialogic and the structure of dialogic interactions between citizens. The data is drawn from comments made to a sample of posts by Mariano Rajoy, incumbent prime minister and leader of the Popular Party and Pablo Iglesias, leader of the new insurgent Podemos party during the 2016 Spanish general election campaign. These were the leading figures and both divided opinion, hence having similar status but representing contrasting ideological positions (Azagra & González, 2016). Preliminary findings based on analysis of comments to Rajoy only, citizens appear to use these spaces to show support or vent frustration, focusing on the topic of the original post and framed within a context of conflict. Language tends to be civil, arguments tend to be un-evidenced opinions and there is evidence of some dialogue between citizens. Further analysis will determine if this represents a norm of behaviour or if differing leaders gain different styles of comments.
https://eprints.bournemouth.ac.uk/30931/
http://www.unav.es/fcom/communication-society/en/
Source: BURO EPrints