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Marketing (as) rhetoric: an introduction

Authors: Miles, C. and Nilsson, T.

Journal: JOURNAL OF MARKETING MANAGEMENT

Volume: 34

Issue: 15-16

Pages: 1259-1271

eISSN: 1472-1376

ISSN: 0267-257X

DOI: 10.1080/0267257X.2018.1544805

https://eprints.bournemouth.ac.uk/31620/

Source: Web of Science (Lite)

Marketing (as) rhetoric: an introduction

Authors: Miles, C. and Nilsson, T.

Journal: Journal of marketing management

Volume: 34

Issue: 15-16

Pages: 1259-1271

Publisher: Taylor & Francis

ISSN: 0267-257X

DOI: 10.1080/0267257X.2018.1544805

https://eprints.bournemouth.ac.uk/31620/

Source: Manual

Marketing (as) rhetoric: an introduction

Authors: Miles, C. and Nilsson, T.

Journal: Journal of Marketing Management

Volume: 34

Issue: 15-16

Pages: 1259-1271

ISSN: 0267-257X

https://eprints.bournemouth.ac.uk/31620/

Source: BURO EPrints