Evaluating Tourism Market Regulation from Tourists’ Perspective: Scale Development and Validation

Authors: Liu, Y., Yao, Y. and Fan, D.X.F.

Journal: Journal of Travel Research

Volume: 59

Issue: 6

Pages: 975-992

eISSN: 1552-6763

ISSN: 0047-2875

DOI: 10.1177/0047287519871107

Abstract:

Despite the increasing attention given to tourism regulation in recent years, great ambiguity surrounds this concept and no valid and reliable instrument exists to measure tourism market regulation (TMR). This study uses multi-step mixed methods to develop a measurement scale of TMR from the perspective of tourists. In the first step, interviews and focus groups are undertaken to formulate a clear definition of TMR and its attributes. In the second step, a scale development procedure is adopted to analyze two rounds of data for dimension exploration via exploratory factor analysis and confirmation via confirmatory factor analysis. Through these analyses, five dimensions are generated: regulatory oversight, truth in advertising, tourism contract compliance, fulfilling tourism contracts, and travel feedback processing. The reliable and valid results contribute to refining TMR in the context of China. They also provide a useful tool for tourists and destination marketing organizations to measure and govern TMR in other regions/countries.

https://eprints.bournemouth.ac.uk/32560/

Source: Scopus

Evaluating Tourism Market Regulation from Tourists' Perspective: Scale Development and Validation

Authors: Liu, Y., Yao, Y. and Fan, D.X.F.

Journal: JOURNAL OF TRAVEL RESEARCH

Volume: 59

Issue: 6

Pages: 975-992

eISSN: 1552-6763

ISSN: 0047-2875

DOI: 10.1177/0047287519871107

https://eprints.bournemouth.ac.uk/32560/

Source: Web of Science (Lite)

Evaluating Tourism Market Regulation from Tourists’ Perspective: Scale Development and Validation

Authors: Yao, Y., Liu, Y. and Fan, X.

Journal: Journal of Travel Research

Publisher: SAGE

ISSN: 0047-2875

https://eprints.bournemouth.ac.uk/32560/

Source: Manual

Evaluating Tourism Market Regulation from Tourists’ Perspective: Scale Development and Validation

Authors: Liu, Y., Yao, Y. and Fan, X.

Journal: Journal of Travel Research

Volume: 59

Issue: 6

Pages: 975-992

ISSN: 0047-2875

Abstract:

Despite the increasing attention given to tourism regulation in recent years, great ambiguity surrounds this concept and no valid and reliable instrument exists to measure tourism market regulation (TMR). This study uses multi-step mixed methods to develop a measurement scale of TMR from the perspective of tourists. In the first step, interviews and focus groups are undertaken to formulate a clear definition of TMR and its attributes. In the second step, a scale development procedure is adopted to analyze two rounds of data for dimension exploration via EFA and confirmation via CFA. Through these analyses, five dimensions are generated: regulatory oversight, truth in advertising, tourism contract compliance, fulfilling tourism contracts, and travel feedback processing. The reliable and valid results contribute to refining TMR in the context of China. They also provide a useful tool for tourists and destination marketing organizations to measure and govern TMR in other regions/countries.

https://eprints.bournemouth.ac.uk/32560/

Source: BURO EPrints