Tourists’ experiential value co-creation through online social contacts: Customer-dominant logic perspective
Authors: Fan, D.X.F., Hsu, C.H.C. and Lin, B.
Journal: Journal of Business Research
Volume: 108
Pages: 163-173
ISSN: 0148-2963
DOI: 10.1016/j.jbusres.2019.11.008
Abstract:In the era of connectivity, the development of information and communications technology has immensely changed the way people travel, behave, and appreciate experience. The understanding of online experiential value co-creation remains limited considering the changes in modern travel and tourists. This study followed an eight-step scale development procedure and adopted a mixed-method approach to establish a reliable and valid measurement scale for online experiential value co-creation. By adopting a customer-dominant logic, this study positioned tourists at the center of the quest and explored the experiential value co-created via online social contacts. Results indicated that three distinct values, namely, intrinsic/extrinsic enjoyment, logistics, and efficiency values, were created online during travel. The proposed measurement scale is a pioneering tool for assessing tourists’ experiential value co-creation online. This scale also assists tourism professionals in appraising the effectiveness of different online activities and monitoring the progress toward identifying and creating positive experiential value for tourists.
https://eprints.bournemouth.ac.uk/33035/
Source: Scopus
Tourists' experiential value co-creation through online social contacts: Customer-dominant logic perspective
Authors: Fan, D.X.F., Hsu, C.H.C. and Lin, B.
Journal: JOURNAL OF BUSINESS RESEARCH
Volume: 108
Pages: 163-173
eISSN: 1873-7978
ISSN: 0148-2963
DOI: 10.1016/j.jbusres.2019.11.008
https://eprints.bournemouth.ac.uk/33035/
Source: Web of Science (Lite)
Tourists’ experiential value co-creation through online social contacts: Customer-dominant logic perspective
Authors: Fan, X., Hsu, C. and Lin, B.
Journal: Journal of business research
Publisher: Elsevier
ISSN: 0148-2963
https://eprints.bournemouth.ac.uk/33035/
Source: Manual
Tourists’ experiential value co-creation through online social contacts: Customer-dominant logic perspective
Authors: Fan, X., Hsu, C.H.C. and Lin, B.
Journal: Journal of Business Research
Volume: 108
Issue: January
Pages: 163-173
ISSN: 0148-2963
Abstract:In the era of connectivity, the development of information and communications technology has immensely changed the way people travel, behave, and appreciate experience. The understanding of online experiential value co-creation remains limited considering the changes in modern travel and tourists. This study followed an eight-step scale development procedure and adopted a mixed-method approach to establish a reliable and valid measurement scale for online experiential value co-creation. By adopting a customer-dominant logic, this study positioned tourists at the center of the quest and explored the experiential value co-created via online social contacts. Results indicated that three distinct values, namely, intrinsic/extrinsic enjoyment, logistics, and efficiency values, were created online during travel. The proposed measurement scale is a pioneering tool for assessing tourists’ experiential value co-creation online. This scale also assists tourism professionals in appraising the effectiveness of different online activities and monitoring the progress toward identifying and creating positive experiential value for tourists.
https://eprints.bournemouth.ac.uk/33035/
Source: BURO EPrints