Satisfaction and Tourism Expenditure Behaviour
Authors: D’Urso, P., Disegna, M. and Massari, R.
Journal: Social Indicators Research
Volume: 149
Issue: 3
Pages: 1081-1106
eISSN: 1573-0921
ISSN: 0303-8300
DOI: 10.1007/s11205-020-02272-4
Abstract:In the literature, the quantification of the effect of satisfaction on tourists’ expenditure behaviour has not been extensively studied. This research aims to fill in this gap, providing additional information about this crucial relation by analysing it from a microdata perspective. In particular, the Fuzzy Double-Hurdle model, a new model which combines the well-known Double-Hurdle model and the fuzzy set theory, is suggested and presented, both technically and by means of a real case study. The proposed model gathers the advantages of the Double-Hurdle model and the fuzzy set theory together producing a suitable model for the analysis of censored observations in presence of imprecise data. Specifically, the Double-Hurdle model allows to efficiently estimate the average values of a non-negative, non-normally distributed variable characterised by high frequency of zero values, as tourists’ expenditure can be, considering the two-stages nature of the decision process. On the other end, the inclusion of the fuzzy set theory in the regression model allows to cope with the imprecision of both collected information (i.e. levels of satisfaction) and kind of measurement used (i.e. Liker-type scale). The results will help tourism managers to more accurately evaluate the efficacy of their policies and marketing strategies in enhancing tourists’ satisfaction and, consequently, in increasing the level of spending at the destination.
https://eprints.bournemouth.ac.uk/33522/
Source: Scopus
Satisfaction and Tourism Expenditure Behaviour
Authors: D’Urso, P., Disegna, M. and Massari, R.
Journal: Social Indicators Research
Volume: 149
Pages: 1081-1106
ISSN: 0303-8300
Abstract:In the literature, the quantification of the effect of satisfaction on tourists’ expenditure behaviour has not been extensively studied. This research aims to fill in this gap, providing additional information about this crucial relation by analysing it from a microdata perspective. In particular, the Fuzzy Double-Hurdle model, a new model which combines the well-known Double-Hurdle model and the fuzzy set theory, is suggested and presented, both technically and by means of a real case study. The proposed model gathers the advantages of the Double-Hurdle model and the fuzzy set theory together producing a suitable model for the analysis of censored observations in presence of imprecise data. Specifically, the Double-Hurdle model allows to efficiently estimate the average values of a non-negative, non-normally distributed variable characterised by high frequency of zero values, as tourists’ expenditure can be, considering the two-stages nature of the decision process. On the other end, the inclusion of the fuzzy set theory in the regression model allows to cope with the imprecision of both collected information (i.e. levels of satisfaction) and kind of measurement used (i.e. Liker-type scale). The results will help tourism managers to more accurately evaluate the efficacy of their policies and marketing strategies in enhancing tourists’ satisfaction and, consequently, in increasing the level of spending at the destination.
https://eprints.bournemouth.ac.uk/33522/
Source: BURO EPrints