Heritage attractions, competitive pressures and adaptation: the case of the British seaside pier

Authors: Chapman, A., Light, D. and Richards, S.

Journal: Journal of Heritage Tourism

Volume: 16

Issue: 5

Pages: 533-545

eISSN: 1747-6631

ISSN: 1743-873X

DOI: 10.1080/1743873X.2020.1806288

Abstract:

Heritage visitor attractions operate in a dynamic environment requiring them to respond to changing circumstances which they cannot control. This paper focuses on adaptation strategies adopted by one type of heritage resource: the seaside pier in the UK. As part of the heritage of mass tourism itself, piers were created in a specific context and, as that context has changed, they have needed to adapt to remain viable as attractions. A combination of observational field visits to all UK piers and in-depth interviews with selected pier owners was used to examine strategies of adaptation. Three pier categories were identified, characterised by different adaptation strategies and experiences offered to visitors. The Family Entertainment Pier has adopted a strategy of consolidation, offering a traditional product with some diversification to suit contemporary consumer tastes. The Twenty-first Century Innovator Pier has followed a strategy of differentiation, focussed on contemporary entertainments and catering. The Heritage Pier has differentiated by offering a nostalgic and uncommercialised experience of the traditional seaside holiday. These strategies enable individual piers to remain competitive as attractions but some have more robust business models and are in a stronger financial position to deal with ongoing and future challenges.

http://eprints.bournemouth.ac.uk/34431/

Source: Scopus

Heritage attractions, competitive pressures and adaptation: the case of the British seaside pier

Authors: Chapman, A., Light, D. and Richards, S.

Journal: JOURNAL OF HERITAGE TOURISM

Volume: 16

Issue: 5

Pages: 533-545

eISSN: 1747-6631

ISSN: 1743-873X

DOI: 10.1080/1743873X.2020.1806288

http://eprints.bournemouth.ac.uk/34431/

Source: Web of Science (Lite)

Heritage attractions, competitive pressures and adaptation: the case of the British seaside pier

Authors: Chapman, A., Light, D. and Richards, S.

Journal: Journal of Heritage Tourism

Publisher: Taylor and Francis

ISSN: 1743-873X

DOI: 10.1080/1743873X.2020.1806288

Abstract:

Heritage visitor attractions operate in a dynamic environment requiring them to respond to changing circumstances which they cannot control. This paper focuses on adaptation strategies adopted by one type of heritage resource: the seaside pier in the UK. As part of the heritage of mass tourism itself, piers were created in a specific context and, as that context has changed, they have needed to adapt to remain viable as attractions. A combination of observational field visits to all UK piers and in-depth interviews with selected pier owners was used to examine strategies of adaptation. Three pier categories were identified, characterised by different adaptation strategies and experiences offered to visitors. The Family Entertainment Pier has adopted a strategy of consolidation, offering a traditional product with some diversification to suit contemporary consumer tastes. The Twenty-first Century Innovator Pier has followed a strategy of differentiation, focussed on contemporary entertainments and catering. The Heritage Pier has differentiated by offering a nostalgic and uncommercialised experience of the traditional seaside holiday. These strategies enable individual piers to remain competitive as attractions but some have more robust business models and are in a stronger financial position to deal with ongoing and future challenges.

http://eprints.bournemouth.ac.uk/34431/

Source: Manual

Heritage attractions, competitive pressures and adaptation: the case of the British seaside pier

Authors: Chapman, A., Light, D. and Richards, S.

Journal: Journal of Heritage Tourism

Volume: 16

Issue: 5

Pages: 533-545

ISSN: 1743-873X

Abstract:

Heritage visitor attractions operate in a dynamic environment requiring them to respond to changing circumstances which they cannot control. This paper focuses on adaptation strategies adopted by one type of heritage resource: the seaside pier in the UK. As part of the heritage of mass tourism itself, piers were created in a specific context and, as that context has changed, they have needed to adapt to remain viable as attractions. A combination of observational field visits to all UK piers and in-depth interviews with selected pier owners was used to examine strategies of adaptation. Three pier categories were identified, characterised by different adaptation strategies and experiences offered to visitors. The Family Entertainment Pier has adopted a strategy of consolidation, offering a traditional product with some diversification to suit contemporary consumer tastes. The Twenty-first Century Innovator Pier has followed a strategy of differentiation, focussed on contemporary entertainments and catering. The Heritage Pier has differentiated by offering a nostalgic and uncommercialised experience of the traditional seaside holiday. These strategies enable individual piers to remain competitive as attractions but some have more robust business models and are in a stronger financial position to deal with ongoing and future challenges.

http://eprints.bournemouth.ac.uk/34431/

Source: BURO EPrints