Framing the Paralympic Games: A Mixed-Methods Analysis of Spanish Media Coverage of the Beijing 2008 and London 2012 Paralympic Games

Authors: Solves, J., Pappous, A., Rius, I. and Kohe, G.Z.

Journal: Communication and Sport

Volume: 7

Issue: 6

Pages: 729-751

eISSN: 2167-4809

ISSN: 2167-4795

DOI: 10.1177/2167479518808237

Abstract:

In recent years, there has been an increased emergence of studies focusing on the media coverage of the Paralympic Games. Until recently, studies have predominately used quantitative content analyses that, although providing useful interrogation of observational patterns, limit the understanding of and appreciation for the contexts that may have shaped the production of information. By focusing exclusively on the “what” and on the “how much,” it is difficult to reveal the “why” and to identify the underlying motives of any changes. This article recognizes the nuances of the editorial decision-making process by using a mixed-methods approach, employing quantitative and qualitative data drawn from a case study focusing on the Spanish media coverage of the 2008 and 2012 Paralympic Games. An initial content analysis of all news published in Spain’s 12 highest circulation newspapers during Beijing 2008 and London 2012 Paralympic Games was undertaken. Subsequently, 15 semistructured interviews were conducted with journalists that were also sent to these two iterations of the Paralympic Games by Spanish media. Drawing on conceptualisations of media framing, the results highlight that the numerical data alone shed insufficient light on the complexity of the news-making process. The semistructured interviews brought to light issues such as editorial management buoyed by commercial imperatives, and organisational interjection in journalists’ narratives and authorship, that also contoured coverage and content. In addition to further debate about the complexities of media coverage of Paralympic sport, the study underscores the utility of incorporating and combining qualitative methodologies within sport media and communication research.

Source: Scopus