Residents’ power and trust: A road to brand ambassadorship?
Authors: Wassler, P., Wang, L. and Hung, K.
Journal: Journal of Destination Marketing and Management
Volume: 19
ISSN: 2212-571X
DOI: 10.1016/j.jdmm.2020.100550
Abstract:As key stakeholders in successful destination branding campaigns, residents have the potential to act as destination brand ambassadors. Based on the literature on destination branding, this study examines residents' brand ambassador behavior (BAB) in relation to power and trust in relevant authorities. As such, this research considers destination residents as ‘citizens’, which frames their relationship with local authorities. Using survey data from 651 Hong Kong permanent residents, this study finds psychological empowerment and public trust to be closely related. Structural equation modeling revealed that both variables positively influenced residents' intentions to engage in BAB. Implications and future research directions are presented at the end of this study.
https://eprints.bournemouth.ac.uk/34979/
Source: Scopus
Residents' power and trust: A road to brand ambassadorship?
Authors: Wassler, P., Wang, L. and Hung, K.
Journal: JOURNAL OF DESTINATION MARKETING & MANAGEMENT
Volume: 19
eISSN: 2212-5752
ISSN: 2212-571X
DOI: 10.1016/j.jdmm.2020.100550
https://eprints.bournemouth.ac.uk/34979/
Source: Web of Science (Lite)
Residents' power and trust: A road to brand ambassadorship?
Authors: Wassler, P., Wang, L. and Hung, K.
Journal: Journal of Destination Marketing & Management
Publisher: Elsevier
ISSN: 2212-571X
Abstract:As key stakeholders in successful destination branding campaigns, residents have the potential to act as destination brand ambassadors. Based on the literature on destination branding, this study examines residents' brand ambassador behavior (BAB) in relation to power and trust in relevant authorities. As such, this research considers destination residents as 'citizens', which frames their relationship with local authorities. Using survey data from 651 Hong Kong permanent residents, this study finds psychological empowerment and public trust to be closely related. Structural equation modeling revealed that both variables positively influenced residents' intentions to engage in BAB. Implications and future research directions are presented at the end of this study.
https://eprints.bournemouth.ac.uk/34979/
Source: Manual
Residents' power and trust: A road to brand ambassadorship?
Authors: Wassler, P., Wang, L. and Hung, K.
Journal: Journal of Destination Marketing & Management
Volume: 19
Issue: March
ISSN: 2212-571X
Abstract:As key stakeholders in successful destination branding campaigns, residents have the potential to act as destination brand ambassadors. Based on the literature on destination branding, this study examines residents' brand ambassador behavior (BAB) in relation to power and trust in relevant authorities. As such, this research considers destination residents as 'citizens', which frames their relationship with local authorities. Using survey data from 651 Hong Kong permanent residents, this study finds psychological empowerment and public trust to be closely related. Structural equation modeling revealed that both variables positively influenced residents' intentions to engage in BAB. Implications and future research directions are presented at the end of this study.
https://eprints.bournemouth.ac.uk/34979/
Source: BURO EPrints